Can Snapchat Marketing work for you?

Snapchat is a video messaging application allowing users to send self-destructing images, videos and text. Snapchat is largely popular among teenagers and young adults and becoming the newest way to promote your business through social media. The mobile app provides the opportunity to reach new audiences, build awareness and drive results but can it work for your business?

Understand your Audience
Marketers need to be where their target audience is paying attention. As Snapchat’s largest user demographic is 13-25 year olds, it is not an ideal marketing platform for every brand but can be a new way for you to experiment with mobile marketing. If your target audience is between this age limit, Snapchat may be a great way to portray your brand’s personality by sharing promotional videos, rewarding customers with mobile coupons or promoting giveaways and competitions.

Adapt to the Time Limit
The benefit of self-destructing content lies in the ability to force individuals to pay attention. Many marketers would think that disappearing content is not valuable, but this is not the case. On other social media platforms, users scroll quickly through hundreds of posts, however on Snapchat, as they know it will disappear after a maximum of ten seconds, they are more likely to focus on your time restricted content. The time limit creates an ideal way to engage with your customers by taking them behind the scenes with images and videos or sharing previews of an upcoming product or service, keeping your customers coming back for more.

Analysing the Benefits
A great benefit of Snapchat is that you can see how many people view your stories and screenshot your content. You can instantly see which posts got the most views and whether image or video was the most popular, and adapt accordingly. Although this information is not strong metrics, it will help you to quickly adjust your strategy. If you are trialing out Snapchat marketing, follow other businesses to get a better idea of what they are doing and how they are using the app.

With the latest knowledge in social media, the team at Clarity Marketing can help you connect with your audience through social networking and work with you to determine the best way to grow your business. If you need help managing your social media accounts, please contact us on 1300 060 204 or submit an online enquiry.