Social media engagement is a powerful tool in marketing for your business. Pinterest is a social media platform based mostly on images and generates more traffic than YouTube, Google+ and LinkedIn combined. As millions of social media users scroll the site to share images on a regular basis, your business is missing out on potential customers. Here are 5 reasons why your business should start incorporating Pinterest in your internet marketing strategy.
- Boost Brand Discovery
Use Pinterest to grow brand awareness across different audiences. You can create multiple boards to reach unique customers with different needs and interests. Personalise your page with your business logo, information and links to your website and other social media accounts so that every time you pin an image, your profile picture reaches maximum exposure for your brand. As users prefer to associate with brands on Pinterest more than other social media platforms, now is a great time to create a Pinterest page for your business to promote your company’s products or services.
- Drive Traffic
With every image, Pinterest provides an embedded link back to its original source, your website. This means with just a couple of clicks, a user can be directed straight to your website to read your content and buy your products. This is also beneficial as users can pin images to their own boards, directly from your website. Unlike Facebook and Twitter that are intended for connecting people, Pinterest is designed to connect people to their interests online, which are your products and services on your website.
- Improve SEO
With millions of searches per month, Pinterest is an ideal platform to target SEO efforts. Pinterest can help your website rank higher on Google’s search engine as each pin generates a back-link if you have pinned images from your website. Adding a ‘Pin It’ button to your website will encourage users to pin your images. Ensure you save the images on your website as keyword titles to increase your chances of your pins appearing in a typical Google search.
- Gain New Customers
Pinterest allows you to create a stronger bond with your potential customers and get to know what motivates them by viewing what products are trending and the websites your audience most frequently pin from. Use this information to your advantage and make popular pins and products more prominent on your Pinterest page and your website.
- Increase Exposure
The average lifespan of a Pinterest pin is 1600 times longer than a Facebook post, meaning you don’t have to pin your post over and over again for great exposure. Pinterest is growing its global presence with the expansion meaning your content, images and brand can reach a global audience. Pinterest is linked to other social media websites such as Twitter, Facebook and Instagram so you can anticipate an increase in exposure from just one pin.
Here at Clarity Marketing and Communications we specialise in the implementation of a range of online marketing initiatives. If you would like to learn more about how social media marketing can help your business or how to integrate it into your marketing strategy, contact us on 1300 060 204 or submit an online enquiry.