A landing page is the first page that website traffic come to when they receive a link from marketing campaigns, advertising or a blog post. Landing pages are an essential part of your online marketing strategy as they are the source of lead generations and conversions. Using these tips can help you determine the best option to create a high converting landing page for your business.
Use a short and specific headline that gets straight to the point. A long and confusing headline will deter viewers with short attention spans who will avoid reading long paragraphs of content. For some businesses, using a short, simple and persuasive technique can be successful in compelling conversions.
Strong Call to Action
A call to action is one of the most important elements on a landing page and needs to be the centre focus of a viewer’s attention. Include multiple calls to actions throughout your landing page suggesting the same action and ensuring they are clear, precise and stand out from the rest of the page. Examples include ‘Sign up Now’, ‘Subscribe Here’ or ‘Start your Free Trial Now’. Landing pages with multiple call to actions which are strategically placed have a higher chance of increasing your conversions.
Strong Visual Features
Add strong visual features to your landing page to engage your viewers and hold their attention. Using contrasting colours will easily grab the attention of the reader and direct them straight to what you want them to see, the call to action. However, ensure you avoid visual clutter when displaying images and graphics on your landing page. Use clear images and videos that will not distract the reader from the main point of the page or increase the load time of your page.
Any element on a landing page that increases the time a viewer spends on the page is effective in increasing conversions. Diagrams, videos and interactive elements are a must have on a landing page as they are compelling, informative and have a high impact on the audience.
Remember, there is no set way to create a high-converting landing page for your business, the right solution depends on your product or service and your business goals. If you need help creating a landing page that converts, give our experienced marketers a call on 1300 060 204 or submit an online enquiry.