LinkedIn is well known for connecting professionals all over the world, but it also offers multiple marketing opportunities for expanding your business network. To achieve long term success, you will need to develop a consistent LinkedIn marketing plan for your business that suits your needs and objectives. Here are some tactics on how to build your LinkedIn marketing strategy and show potential clients or business partners how you can contribute to their success.
- Build a Company Page
Create a business presence on LinkedIn with a company page that acts like an extension of your website. Invite colleagues, customers and clients to follow your page and use it to add information and post updates of your business activity. Take advantage of all the features offered and use your page to promote your brand while connecting it to your own profile.
- Optimise your own Profile
Use your profile as a marketing tool and demonstrate to viewers that you have the skills and solution they need. Present your profile as the individual behind your business and ensure it links to all of your important pages such as your business website and other social media accounts. Don’t forget to use high quality images of your business logos and profile images to take advantage of the minimal visual content that LinkedIn offers.
- Create Influential Content
As LinkedIn is filled with millions of professionals, it is a great platform to attract new clients or customers with business tips, current news and new features or products from your business. Use LinkedIn as a powerful content publishing platform by updating your page with compelling and interesting articles to promote your expertise and build your credibility. Using LinkedIn as another platform to publish your blog posts will increase your reach and can help position your business as an active, professional operation.
- Launch a LinkedIn Group
A great feature of LinkedIn is the ability to set up a group revolving around a specific interest relating to your business field. Focus on gaining members with similar business goals and use your group to start professional discussions about your industry, showcasing your business knowledge and finding new connections.
- Participate in LinkedIn Groups
Creating your own community is not enough for a successful LinkedIn marketing strategy. Ensure you actively contribute and share ideas in other LinkedIn groups, especially those that relate to your industry or your location. Strategically participate in other discussions and ensure your LinkedIn mindset is always focused on growing your professional network.
Here at Clarity Marketing and Communications we specialise in the implementation of a range of online marketing initiatives. We will work with you to understand your business, and to find the most effective ways to reach your customers using digital tools. For further information on what Clarity has to offer your business contact the marketing experts on 1300 060 204 or submit an online enquiry today.