Every business, no matter how big or small, needs a marketing strategy. Your marketing strategy should include your marketing goals, defined strategies for reaching these goals, a clear analysis of your customers and your competitors, your marketing budget and a timeline for implementing your marketing activities.
Before jumping in and starting a business it is essential that you create a marketing strategy to support your business plan. Whilst your passion and belief in your product or service is important, having a clear marketing strategy in place may save you significant valuable resources like money and time! A marketing strategy isn’t just for new businesses, every business should have one, and it’s never too late.
An important part of your marketing strategy is how you will promote your business and the budget you have set aside for this. With all the new technology and social media available to us, you don’t necessarily require a big budget. Social media sites such as Facebook, Twitter and LinkedIn provide access to a huge audience at almost no cost at all. The important thing is to create communications that are relevant to your business, stand out and your customers will respond to.
Your marketing strategy will include short and long term goals and should be reviewed on a regular basis as these goals are met and new ones arise. The frequency in which you revisit your marketing strategy will depend on the nature of your business, but it should be reviewed at least once a year, even if only to make sure that your yearly goals are met.
As you can see there is a lot of work involved in creating and implementing a marketing strategy, but it will markedly benefit your business. Just remember to be patient and stick to the plan. It may take time to see results but if you tough it out you will notice a difference.
Here at Clarity Marketing & Communications we specialise in the creation and implementation of marketing strategies. We will work with you to understand your business, and to find the most effective ways to reach your customers using various marketing tools. For further information on what Clarity has to offer your business contact the marketing experts on 1300 060 204 or submit an online enquiry today. – For more information click here!