Organic search engine rankings are more important than ever. Improving your website’s organic discovery on search engines may seem like a lot of work but it is certainly worth the investment. Read on to find the most effective steps for boosting your business’ rankings on Google’s search engine.
- Competitor Analysis
A key link building principle is to match and exceed your competitors. A back-link is the link you use to be brought to another page. Back-linking has a large importance in Google’s ranking algorithms, the more high quality backlinks your website has, the higher your website will be ranked on Google. Aim to obtain the same backlinks as your competitors who rank higher than your business while ensuring they are authorised links from quality websites as they will produce the most relevant traffic to your website.
- Unique Content
As Google’s ranking factors have shifted from focusing on back-linking to content, the most effective way to encourage people to link to your website is to regularly provide fresh content. Writing about your products or services, industry advice or current information is a great strategy as Google will favour your website if you frequently update it with new, quality material. Unique and compelling content such as videos, blog posts and e-books will encourage other people will link to your blog and result in Google ranking you higher on its search engine.
- Targeted Keywords
To increase your website’s rankings on Google, your unique content must include targeted keywords relating to your post. Use natural phrases as your keywords and ask yourself – how would you search for your website? A word of caution, ensure your keywords are not drowned throughout your copy without making sense as Google can view your content as spam and penalise your ranking.
- Title Tags
There are several crucial areas where you must use your keywords in order to get into Google’s good books; page title, headline, body copy, meta description and links to internal and external pages. If you use a content management system such as WordPress, you can use SEO plugins which make page titles easier to complete. Alt tags for images are also a great strategy as it gives you the opportunity for Google to identify what your images are about and may increase visitors to your website through Google image searches.
Maintaining a blog is essential in your steps to rank higher on Google. Guest blogging is also a great way to get exclusive high quality material on your website. Once they have published their blog post on your website, they will ideally update their well-established social media accounts/website with the link to your website, creating valuable back-links from trusted websites.
Managing these activities optimises the likelihood of customers finding your website. Here at Clarity Marketing & Communication we have the resources and knowledge to help you with all of your SEO needs. With the latest software and wealth of experience, we can create a wide range of materials for various marketing purposes. To find out more give us a call on 1300 060 204 or submit an online enquiry.