Most of the time, images are more appealing than words, especially on the web. Today’s society is used to expressing themselves through photos on sites such as Instagram, Pinterest and Tumblr. They relate to pictures better than words, and we need to address this change in our marketing strategy. High quality images are more important […]
A marketing strategy is something that every business needs, no matter how big or small. I know it’s not as exciting as designing a new website or administering your social media, but it is far more important because a marketing strategy can be a major factor in increasing profitability and overall performance. Below are the […]
Content marketing is a marketing technique where content that is relevant and valuable to the target audience is distributed through websites, blogs, newsletters etc. The aim of this is to attract and engage the target audience. This is a great strategy where both your company and the target audience will benefit. If you are delivering […]
As we Embark on a fresh year it really pays to reflect on some of the fundamentals of marketing a small business and it all begins with creating the perfect customer experience.
Every business, no matter how big or small, needs a marketing strategy. Your marketing strategy should include your marketing goals, defined strategies for reaching these goals, a clear analysis of your customers and your competitors, your marketing budget and a timeline for implementing your marketing activities.
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services. With over 100 million active users, Instagram, which has been acquired by Facebook, is an attractive platform for business with products […]
