As the marketing world is continuing to dramatically change and the majority of individuals now use the internet to search and find local businesses, how do you make sure you are making it easy for them to find and contact your business? Use a combination of these 5 digital marketing strategies to get your small business noticed on the internet and stay ahead in the online world.
Search Engine Marketing
Search engine marketing is broken down into two segments; search engine optimisation and paid search engine advertising. Improving your search engine optimisation and building earned authority will take time but there are certain focuses you can follow to start off with. Optimising your content, website, keywords, blogs, metatags and backlinks can help your website rank better on search engines. Get a good understanding of popular search engine rules like Google, Yahoo and Bing before you get started with a paid search engine advertising campaign.
Understand new social media trends and tools, new platforms and networking strategies to leverage your efforts. Review your content plan and ensure it represents your brand both online and offline. Regularly monitor what your consumers are saying about your brand by setting up alerts to notify you of new mentions, comments or messages.
A clean and modern website is the key to digital marketing. Optimise your website with clear contact details and local information to make it easier for people to find your business. Ensure you have a mobile-optimised website, regularly update your blog with expert advice and optimise your webpages metadata to boost your website’s SEO.
These days it can be a standard requirement for marketers to hold technical skills for digital marketing such as basic coding, content management system skills and video production. Keep yourself and your employees up to date with the latest online marketing skills, tools and programs in different areas so your business can better communicate your strategies in innovative ways.
Being an analytical marketer is important for measuring the results of your marketing strategies. Use Google analytics reporting to measure website and device behaviour and identify where you can grow more traffic and improve.
We hope this advice will help you stay on top of your digital marketing strategies and grow your small business. If your strategy needs a review or you need some advice on how you’re going, give the team at Clarity Marketing and Communication a call on 1300 060 204 or submit an online enquiry.