Benefits of Using Infographics

Infographics are visual representations of information and are a lot more appealing to your audience than plain text, making them great marketing tools for websites. Visual content, such as infographics, can help your brand increase reach on social media and increase site traffic on business blogs. Read on to find out how infographics can help increase your reach and engagement.

Add Expert Authority
Infographics not only increase your company’s authority but they are an educational and useful tool to capture your reader’s interest. Do your research and use statistics to back up your claims to establish your business as an expert in your industry. Ensure to add resources at the bottom of your infographic and present the statistics as graphs or charts to allow your readers to better comprehend the information.

Keep Visitors on your Website
Infographics will help to increase the stickiness of your website and decrease your bounce rate as viewers will stay on your site for longer due to engaging visual content. Use infographics to turn long, complex paragraphs of content into easy to digest visual information and you may see an increase in the average session time of users. The combination of people’s love of visuals and stories will help to multiply your content’s reach and engagement.

Draw New Visitors
Creating your own infographic is an effective way to drive traffic to your website as they are very powerful marketing tools that people love to share. Ensure you use infographics as a branding opportunity and include your website address and business information to drive quality traffic back to your site.

Social Media Reach
Social media platforms such as Pinterest, Facebook, Instagram and Twitter are popular venues for sharing engaging images. Graphics can help you stand out from the large amounts of text in newsfeeds. Design your infographic so it can be easily shared across multiple social media platforms.

Here at Clarity Marketing we can help develop and maintain a content marketing strategy that is right for you and your business. To find out more give us a call on 1300 060 204 or submit an online enquiry.