How to Incorporate Inbound Marketing into your PR Strategy

Inbound marketing is any interactive marketing tactic that seeks to earn people’s interest rather than buying it and is seen as the most effective form of online marketing. Inbound marketing focuses on being found by a customer, is cost effective and has become a popular technique for small business public relations (PR). Inbound marketing techniques not only create leads, they generate revenue. Here are some helpful tips on how to build your brand using inbound marketing and reap all the benefits.

Writing a blog can be seen as one of the most effective strategies of inbound marketing as it can help build your PR in the long run. Blogging gives you the opportunity to create fresh, new content using relevant keywords targeting your preferred audience. You have the opportunity to post your content on additional resources and social media platforms to increase your reach. Keep in mind that you should write your blog posts with the customer in mind as well as using good search engine optimisation (SEO) practices to achieve the best results. Your content must educate, inspire or entertain your audience to break through the clutter on the internet.

Social Media
Social media platforms are an interactive interface which has become an efficient touch point for communicating with existing and potential customers. Build up your social media strategy by identifying the most appropriate network and use it to leverage your valuable content. Platforms such as Facebook, Instagram and Pinterest are the most effective for driving business to consumer marketing and LinkedIn, Twitter and Google+ are more relevant for business to business marketing.

Word of Mouth
Most word of mouth advertising occurs offline, however, communicating your PR activities such as events, promotions and competitions through digital channels like your website and social media accounts can increase online engagement. This inbound marketing strategy can help increase the discussion of your business and build up your website traffic.

Search Engine Advertising
To some people, paid search advertising, also known as Pay Per Click (PPC) is a popular inbound marketing technique and can be seen as a ‘paid’ outbound strategy. This method can be seen as one of the best techniques as it helps in complementing your website traffic, while you create organic searches using SEO techniques. Using SEO and PPC simultaneously is the key to acquiring inbound traffic to your website.

If you are interested in adding inbound marketing to your public relations strategy, Clarity Marketing can help. Our experienced team will ensure your public profile is well managed and has a positive impact on your business. For further information on what Clarity has to offer your business, give us a call on 1300 060 204 or submit an online enquiry.