When organising their online presence, many people can forget about the management of their domain name. Though the design and content of your website and web presence are crucial elements of any online marketing plan; there are some facets of domain management that are widely ignored and yet immensely important.
Some essential pieces of advice include: Continue reading
When considering launching a new advertising campaign or promotion for your business, it’s important to put together a carefully thought-out advertising brief for both yourself and the designer. Taking the time to plan and design the brief properly gives you a greater probability of seeing higher return on investment for the project, as it allows you to focus the message or idea that you are trying to communicate. It also gives the designer greater clarity about what you are hoping to achieve. Below are some important things to consider when putting together an advertising brief.
Set a SMART objective Continue reading
While internet marketing has a lot to offer and is still new and exciting, it is important not to forget the tried and true traditional forms of marketing. Direct mail outs are a great form of advertising which can be personalised, making them much more appealing to individuals than a mass consumer piece. So, what can you do to create the perfect direct mail piece? Continue reading
Team building events can be a lot of fun and rejuvenate relationships with co-workers. Not only can they help reduce tensions between employees, they also allow colleagues the opportunity to open up and get to know each other outside of the work environment. There are many reasons why employers hold team events, including: Continue reading
More often than not, otherwise savvy small business owners either have no idea who will buy from them, or they simply assume that ‘everyone’ will. Assumptions like this can lead to the wrong decisions, wrong pricing, wrong marketing strategy – and potential business failure. In order to build a stronger and more profitable business you need to be able to identify your target market by determining exactly who the people buying from you will be.
People purchase products or services for three basic reasons: Continue reading
In a previous issues we explored Google’s popular Pay Per Click (PPC) Advertising Tool Adwords. In brief Adwords allows advertisers to secure a high listing on Google and charges them each time someone clicks on their listing. As an alternative to a PPC campaign, website owners can implement a Search Engine Optimisation (SEO) strategy to achieve a high listing in the organic section of the search page. Continue reading
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