WordPress is a great hosting platform and content management system for businesses and is used by over 25% of websites on the internet. A WordPress plugin is an add-on program installed to complement the core running of WordPress, such as improving SEO, managing comments or monitoring spam. With more than 38,000 WordPress plugins and loads […]
A major problem for many small business owners is having too much work and not enough time to complete it. The key to managing your marketing projects and increasing productivity involves creating an environment best suited to your work life. Whether you have a campaign deadline approaching or are juggling multiple marketing strategies at once, […]
Live chat functions for e-commerce websites has rapidly increased in popularity in the past few years and for many reasons. In fact, many users even expect there to be a live chat function, so you could be missing out on potential customers by not using the service. If there is any way you can improve […]
Earlier this year, Instagram confirmed they are working on new business profiles and have now announced they are testing a new set of business tools with detailed in-app analytics – long awaited by many businesses. This will allow companies to learn more about their followers, see which posts are most engaging and determine the best […]
YouTube is the second largest search engine behind Google, and considering over 300 hours of video is uploaded to the channel every minute, it may seem impossible to rank your video on the first page of its search results. There is no debating YouTube has a major impact on search engine optimisation (SEO). YouTube uses […]
Marketers spend a significant amount of time deciding on marketing approaches to grow their business, traditional marketing techniques, which we have relied on for decades and digital marketing tools, which are rapidly growing with high success rates. But which marketing method is better for your business?
Business logos aren’t just a bunch of colours, graphics and fonts put together, they help shape a brand’s identity and are imperative in a competitive marketplace. As more businesses invest in powerful logo design, it is important to invest in strategic planning and artistic input when designing your business logo. Here are some tips for […]
For many small business owners, keeping track of everything from paperwork to financial records and client needs can detract you from keeping on top of your marketing efforts and testing out growing trends to promote your business. To help you stay on track of your marketing to avoid sabotaging your success, here are some marketing […]
Dynamic content is email marketing’s secret weapon, allowing you to personalise customer’s online experience with your brand and stand out amongst a crowded inbox. According to a study by VentureBeat, email currently has the highest ROI of any marketing channel. As getting your audience’s attention via email is becoming more challenging than ever, find out […]
If you are serious about blogging and see it as a valuable investment in your business, you will want to improve your blog writing for efficiency and accuracy. A checklist for blog posting will streamline your writing process and save you a lot of time, ensuring you don’t forget anything important before pressing the ‘Publish’ […]
