It is important to choose the right social media platform for your business, as not every business has infinite time and resources to be active on every channel. Having an effective LinkedIn profile can be a powerful tool in marketing your business and achieving your business goals. Whether you haven’t yet launched a social media account […]
Finally Instagram have answered our prayers and can reveal follower demographics, post impressions and the best time to post. As you may have noticed, Instagram have released their business profile analytics tools; find out how to use them to your advantage.
You’ve spent hours designing your enewsletter, writing your copy and choosing your images, yet still struggle to generate traffic and reach your goal CTR. It can be hard to navigate the constantly changing email marketing world and there are often many things you are told you should be doing, but not what you shouldn’t be […]
Your brand’s image is a powerful tool that can leave a positive or negative impression on your target audience and have a large influence on their purchase decisions. Whether your business is a product or service, your brand image should reflect a unique component of your business’ personality. Follow our tips below to revise your […]
Web analytics are an invaluable resource to help you make smarter decisions for your business. Without a way of tracking results, there is no way to evaluate whether your efforts are improving your search engine results. Measure these critical SEO metrics to truly understand the success of your SEO efforts and determine your online growth.
Being in an industry that is constantly changing and new updates, algorithms and products are regularly released, staying up to date and ahead of the curve with the latest marketing trends isn’t easy. Technology constantly changes the way we do business so take a look at these tips for keeping up with the latest marketing […]
While running a small business, one of the most important experts you will need is a marketer, putting it quite simply, marketers can help you make more money. Keeping this in mind, you may often wonder if you are getting the most out of your marketing efforts. If you are facing challenges you can’t handle […]
Your website may be filled with poorly designed features which are turning away potential clients, without you even knowing. Here are 6 signs you are killing your website conversions.
Market research is a crucial step for growing your business, as understanding your competition is invaluable. Before you start any campaign, the more time you can invest in identifying and researching your target audience, the more focused and effective your marketing efforts will be. There is no point investing money on reaching out to audiences who are […]
Infographics have become extremely important to many digital marketers, as 40% of people will respond better to visual information rather than plain text (Web Marketing Group). Successful infographics can draw new visitors and keep them on your website, increase social media reach and add expert authority to your brand. Before you go ahead and produce […]
