With Google’s search algorithms constantly evolving and becoming more involved with social media, it is important that you are giving your business the best chance to be noticed by Google. Google+ may not be everyone’s favourite social media platform but it should not be underestimated – it has over 300 million active users. It continues […]
Large businesses and big brands can drop thousands of dollars on advertising but for entrepreneurs, startups and small businesses with a limited budget, every dollar counts. Ditch traditional marketing approaches and forget the idea that you need a large marketing budget to succeed. Here’s how to get the most value from your marketing efforts on […]
Marketers are always looking for new ways to improve websites for SEO purposes. According to HubSpot, historical optimization is the critical blogging tactic of refreshing old blog content to generate more traffic. Old blog posts are assets to your website and can still generate traffic years down the track so revising them for new readers […]
Pinterest is a valuable marketing tool which many brands use to their advantage. Food companies pin recipes using their products, fitness brands feature health and workout guides and home décor businesses create DIY design pins. With 93% of pinners using Pinterest to plan or make purchases (Source: Millward Brown), it is important now more than […]
Blogs are a great way to provide new tips and facts to your clients on a regular basis and build your brand. The challenge for small businesses is for your blog to be found and stand out from the crowd to help improve your search engine ranking. Here are 6 ways to make the most […]
Social media pages such as Facebook are crucial for businesses to market themselves and extend brand awareness. It can be hard to increase your audience and engage your fans without paying for promoted posts and listings, however, here are some simple ways to grow your Facebook audience and encourage likes.
If your business invests a lot of resources into content creation, you want it to rank highly on search results pages and drive quality traffic to your website. Google puts a focus on quality content as a high ranking factor in their SERPs but the meaning of ‘quality’ is ever changing as they revise new […]
A marketing plan is critical for every enterprise and means knowing your business, what it is you want to achieve through marketing efforts and devising a method to achieve this. Here are 7 reasons why your small business needs a marketing plan.
Social media and online networking play a vital role in every field of business today and are an essential form of brand representation. The role of online community management has dramatically changed over the years. Here is an overview of the evolution of community management and its vital role in an overall business strategy.
It takes a lot of effort, planning and research to get a product launch just right as technology and the internet have vastly changed the launch process over the past few years. The new media landscape can make it hard for your product to get noticed and make a strong impression on your target audience. […]
