Social Media has changed the entire online atmosphere! We can no longer publish anything without interacting with our audience. New age social media requires individuals, groups and companies to have a defined online footprint to be able to bring their product, service or even personality to life through the power of story telling. Becoming a […]
There is no better time than the present to create an impactful content marketing plan for your business’ blog. We know planning is easier said than done but studies show that businesses that develop a written plan have a major advantage separating businesses that succeed and businesses that fail. Below is a compilation of tips, […]
Tracking your marketing activity is the first step to improving your marketing activities and identifying if they are supporting your business goals.
It can be a difficult journey beginning to create strategies to gain likes and followers. But, let me tell you it is definitely a worthwhile journey. One thing many businesses focus on is the amount of followers or likes they receive. Though this is a good goal, small businesses need to shift their focus on […]
Social media is a powerful marketing tool to help drive business, but without an effective social media strategy you may just be throwing money down the drain. To benefit from social media, you need a clear plan that sets out your objectives and clearly defines how you will achieve your business goals through the platforms […]
Effective email marketing for small businesses means getting your information in front of the right people at the right time. Nowadays, email marketing is an essential aspect of any small business digital marketing strategy, and if done correctly can help build relationships with clients and prospects, gather important data and boost marketing ROI. Additionally, email […]
Whether your company is new to Instagram or you have been using it for a while; it can be difficult to continuously generate appealing content for your target audience. The key things that help boost Instagram engagement are images, videos, catchy headlines, hashtags and frequent posts. This article is a checkpoint to help you create […]
Live video is the process of broadcasting real-time footage or a video feed to an audience online. Businesses are using live video to produce valuable and interesting content for their online audience. It is an opportunity for businesses to reach larger audiences, generate leads and turn them into conversions.
Unfortunately, sometimes things don’t go as you hope and a customer may have a negative experience with your business. Now whilst it has always been important to deal with customer complaints effectively, with the growth of social media, it is even more important you act quickly and effectively to minimise the impact of negative feedback […]
Social proof is a term created by psychologists that encompasses how much, as a society, we rely on feedback and actions of others to help make decisions. For marketing, it is a tactic that eases the minds of worried customers with the use of testimonials, likes, shares and comments. Read ahead to find out why […]
