5 Things you can do to Boost your Instagram Engagement

Whether your company is new to Instagram or you have been using it for a while; it can be difficult to continuously generate appealing content for your target audience. The key things that help boost Instagram engagement are images, videos, catchy headlines, hashtags and frequent posts. This article is a checkpoint to help you create […]

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How to Deal with Negative Reviews

Unfortunately, sometimes things don’t go as you hope and a customer may have a negative experience with your business.   Now whilst it has always been important to deal with customer complaints effectively, with the growth of social media, it is even more important you act quickly and effectively to minimise the impact of negative feedback […]

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4 Ways to Evaluate your Content Marketing

Content marketing is a valuable online strategy that many businesses are taking advantage of to boost audience engagement. Content marketing is the creation and distribution of valuable content for a targeted audience online. You can create blogs, videos and social media posts to engage with your target audience. Below are 4 tips to assist you […]

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How to Gain Valuable Referrals from Word of Mouth Marketing?

  Marketers place their focus on referral systems through social media platforms and websites, believing this is the easiest way to reach out to potential customers to create leads and conversions. Though, valuable leads are not always reached through this tactic. More emphasis is being placed on word-of-mouth tactics. As a study by Ogilvy found […]

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