Successful brand management is not an overnight gig. Much like a fine blend of your favourite, it takes time and a little persistence to perfect. And, if you are already putting it out there online, you have begun creating your brand.
Successful brand management is not an overnight gig. Much like a fine blend of your favourite, it takes time and a little persistence to perfect. And, if you are already putting it out there online, you have begun creating your brand.
There is not much offered for free these days, and when we find a golden duck egg it is not uncommon to be weary of the nil price tag. But, Google Analytics is a welcoming exception to the rule.
In this technology driven age, every business – big, small, new or old – simply cannot afford not to have a digital marketing strategy as part of their overall marketing and business plan.
It is a common misconception that in order to execute an effective marketing strategy you need to invest a considerable amount of money. Whilst some marketing mediums such as television or radio commercials and print ads can certainly command hefty price tags, there is a multitude of simple and highly effective strategies that small business […]
Is your investment in online marketing paying off? Studies show 30% of businesses don’t even measure the ROI of their marketing spend simply because they are so overwhelmed. But knowing whether your online marketing investment is paying off is vital to planning future marketing activities, avoiding missed opportunities or wasted money. Below we break down […]
Social Media has changed the entire online atmosphere! We can no longer publish anything without interacting with our audience. New age social media requires individuals, groups and companies to have a defined online footprint to be able to bring their product, service or even personality to life through the power of story telling. Becoming a […]
There is no better time than the present to create an impactful content marketing plan for your business’ blog. We know planning is easier said than done but studies show that businesses that develop a written plan have a major advantage separating businesses that succeed and businesses that fail. Below is a compilation of tips, […]
Tracking your marketing activity is the first step to improving your marketing activities and identifying if they are supporting your business goals.
It can be a difficult journey beginning to create strategies to gain likes and followers. But, let me tell you it is definitely a worthwhile journey. One thing many businesses focus on is the amount of followers or likes they receive. Though this is a good goal, small businesses need to shift their focus on […]
Social media is a powerful marketing tool to help drive business, but without an effective social media strategy you may just be throwing money down the drain. To benefit from social media, you need a clear plan that sets out your objectives and clearly defines how you will achieve your business goals through the platforms […]