Understandably, at the sound of the word “analytics” many small business owners’ eyes may well start glaze over and they quickly find something else, anything else, to do. Business analytics is one of those terms that sounds extremely technical and gives the impression that you probably need a Masters degree to even start to understand […]
Once upon a time, in the not-to-distant past, the term “artificial intelligence” or AI was seen as the stuff of science fiction. It conjured images of robots and aliens and supercomputers and the like, and the idea that artificial intelligence would come to be entwined in our daily lives seemed very far-fetched.
You don’t need to be a marketing mastermind to know what lead generation is. Any business owner is likely acutely aware of the fact that lead generation is a critical factor in the growth, and subsequent success, of their business. But when was the last time they stopped and looked at whether their current strategy […]
All too often in the marketing world, there are countless phases and fads that seem to suddenly appear, as if from nowhere. And then just as soon as they have appeared, they are gone again. As a business owner who is looking to get maximum results from their marketing activities, it can become difficult to […]
Once upon a time, anyone involved in sales or marketing was well-versed in the importance of the “sales funnel”. It was touted as the gospel for successfully making sales and undoubtedly stood the test of time for many, many years. Slowly but surely the dominant reign of the sales funnel has all but come to an end. With […]
If you’ve ever heard anything about online marketing, there’s a good chance that you’ve heard the phrase SEO or Search Engine Optimisation. It feels like the term, and the online practice associated with it has been around for soooo long. It is certainly no secret that in the fast-paced world of internet, websites and online […]
Christmas is just around the corner and the frenzy of Christmas shopping is in full swing. Now is the time to maximise sales with a targeted Christmas marketing strategy for your small business. We have compiled a few tips to add a special sparkle to your Christmas Marketing campaign.
Successful brand management is not an overnight gig. Much like a fine blend of your favourite, it takes time and a little persistence to perfect. And, if you are already putting it out there online, you have begun creating your brand.
There is not much offered for free these days, and when we find a golden duck egg it is not uncommon to be weary of the nil price tag. But, Google Analytics is a welcoming exception to the rule.
In this technology driven age, every business – big, small, new or old – simply cannot afford not to have a digital marketing strategy as part of their overall marketing and business plan.
