Social media is a powerful marketing tool to help drive business, but without an effective social media strategy you may just be throwing money down the drain. To benefit from social media, you need a clear plan that sets out your objectives and clearly defines how you will achieve your business goals through the platforms […]
Effective email marketing for small businesses means getting your information in front of the right people at the right time. Nowadays, email marketing is an essential aspect of any small business digital marketing strategy, and if done correctly can help build relationships with clients and prospects, gather important data and boost marketing ROI. Additionally, email […]
Whether your company is new to Instagram or you have been using it for a while; it can be difficult to continuously generate appealing content for your target audience. The key things that help boost Instagram engagement are images, videos, catchy headlines, hashtags and frequent posts. This article is a checkpoint to help you create […]
Live video is the process of broadcasting real-time footage or a video feed to an audience online. Businesses are using live video to produce valuable and interesting content for their online audience. It is an opportunity for businesses to reach larger audiences, generate leads and turn them into conversions.
Unfortunately, sometimes things don’t go as you hope and a customer may have a negative experience with your business. Now whilst it has always been important to deal with customer complaints effectively, with the growth of social media, it is even more important you act quickly and effectively to minimise the impact of negative feedback […]
Social proof is a term created by psychologists that encompasses how much, as a society, we rely on feedback and actions of others to help make decisions. For marketing, it is a tactic that eases the minds of worried customers with the use of testimonials, likes, shares and comments. Read ahead to find out why […]
Content marketing is a valuable online strategy that many businesses are taking advantage of to boost audience engagement. Content marketing is the creation and distribution of valuable content for a targeted audience online. You can create blogs, videos and social media posts to engage with your target audience. Below are 4 tips to assist you […]
We are exposed to an endless number of headlines every day whilst scanning through our favourite social media apps, making it difficult for any headline to cut through. This makes it crucial to get your headlines right to compete for your target audience’s attention. Follow our 4 tips to discover how your headlines can stand […]
Unless you’re a musician, reality star or celebrity it can be difficult to gain a mass following on any social media platform. However with a clear social media strategy, your business can benefit from Instagram’s highly targeted, visual channel for your business and gain followers.
Marketers place their focus on referral systems through social media platforms and websites, believing this is the easiest way to reach out to potential customers to create leads and conversions. Though, valuable leads are not always reached through this tactic. More emphasis is being placed on word-of-mouth tactics. As a study by Ogilvy found […]
