All too often in the marketing world, there are countless phases and fads that seem to suddenly appear, as if from nowhere. And then just as soon as they have appeared, they are gone again. As a business owner who is looking to get maximum results from their marketing activities, it can become difficult to […]
Once upon a time, anyone involved in sales or marketing was well-versed in the importance of the “sales funnel”. It was touted as the gospel for successfully making sales and undoubtedly stood the test of time for many, many years. Slowly but surely the dominant reign of the sales funnel has all but come to an end. With […]
If you’ve ever heard anything about online marketing, there’s a good chance that you’ve heard the phrase SEO or Search Engine Optimisation. It feels like the term, and the online practice associated with it has been around for soooo long. It is certainly no secret that in the fast-paced world of internet, websites and online […]
Christmas is just around the corner and the frenzy of Christmas shopping is in full swing. Now is the time to maximise sales with a targeted Christmas marketing strategy for your small business. We have compiled a few tips to add a special sparkle to your Christmas Marketing campaign.
Successful brand management is not an overnight gig. Much like a fine blend of your favourite, it takes time and a little persistence to perfect. And, if you are already putting it out there online, you have begun creating your brand.
There is not much offered for free these days, and when we find a golden duck egg it is not uncommon to be weary of the nil price tag. But, Google Analytics is a welcoming exception to the rule.
In this technology driven age, every business – big, small, new or old – simply cannot afford not to have a digital marketing strategy as part of their overall marketing and business plan.
It is a common misconception that in order to execute an effective marketing strategy you need to invest a considerable amount of money. Whilst some marketing mediums such as television or radio commercials and print ads can certainly command hefty price tags, there is a multitude of simple and highly effective strategies that small business […]
Is your investment in online marketing paying off? Studies show 30% of businesses don’t even measure the ROI of their marketing spend simply because they are so overwhelmed. But knowing whether your online marketing investment is paying off is vital to planning future marketing activities, avoiding missed opportunities or wasted money. Below we break down […]
Social Media has changed the entire online atmosphere! We can no longer publish anything without interacting with our audience. New age social media requires individuals, groups and companies to have a defined online footprint to be able to bring their product, service or even personality to life through the power of story telling. Becoming a […]
