When dealing with customers who voice their opinions online – whether it be negative, positive or neutral, many companies struggle to find the balance in responding in a way that both protects their brand and pleasing their customers.
When dealing with customers who voice their opinions online – whether it be negative, positive or neutral, many companies struggle to find the balance in responding in a way that both protects their brand and pleasing their customers.
On March 30th 2012, Facebook Timeline for Business Pages was released. The default landing pages no longer exist, which eliminated the process of “Fan Gating” (forcing users to like your business page in order to access more information). The new Facebook Timeline required you to take a more creative approach into converting users to Fans. […]
It is well known that most customers seek to find products and services via the web. This being the case, most businesses now realise that their marketing efforts should include some form of online marketing. One of the first strategies that come to mind is Search Engine Optimisation (SEO). Although SEO is a great way […]
With the dynamic landscape of the Internet always evolving; what was once considered the best practice for a website might not be the case now. Listed below are 10 common mistakes to avoid on your business’ website.
What is Brand Loyalty? The loyalty, devotion or otherwise preference a customer has for a brand over others. When consumers become committed and emotionally connected to your brand and make repeat purchases over time, it is a result of consumer behavior and their values.
When considering launching a new advertising campaign or promotion for your business, it’s important to put together a carefully thought-out advertising brief for both yourself and the designer. Taking the time to plan and design the brief properly gives you a greater probability of seeing higher return on investment for the project, as it allows […]
While internet marketing has a lot to offer and is still new and exciting, it is important not to forget the tried and true traditional forms of marketing. Direct mail outs are a great form of advertising which can be personalised, making them much more appealing to individuals than a mass consumer piece. So, what […]
Team building events can be a lot of fun and rejuvenate relationships with co-workers. Not only can they help reduce tensions between employees, they also allow colleagues the opportunity to open up and get to know each other outside of the work environment. There are many reasons why employers hold team events, including:
More often than not, otherwise savvy small business owners either have no idea who will buy from them, or they simply assume that ‘everyone’ will. Assumptions like this can lead to the wrong decisions, wrong pricing, wrong marketing strategy – and potential business failure. In order to build a stronger and more profitable business you […]
In a previous issues we explored Google’s popular Pay Per Click (PPC) Advertising Tool Adwords. In brief Adwords allows advertisers to secure a high listing on Google and charges them each time someone clicks on their listing. As an alternative to a PPC campaign, website owners can implement a Search Engine Optimisation (SEO) strategy to […]