What are QR codes?

A Quick Response code (QR code) is a geometric design that has encoded information that can be accessed when scanned with a code recognition scanner. Consumers are able to scan QR codes with their mobile device to access the stored information – whether it is a unique landing page created by your business, a special […]

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Public Relations in the digital age

Public Relations (PR) is a field of marketing communications which concentrates on developing and maintaining a public image. Smart organisations have initiatives in place to encourage, maintain or restore their image in the public eye. In the past, creating a new PR campaign meant going through the traditional PR channels of newspapers, magazines, TV and […]

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What are the Pros and Cons of Offline Marketing?

What is Offline Marketing? Offline marketing are methods of marketing that does not involve the use of the internet. Offline marketing strategies use offline media channels to create awareness of a company’s products, services and brand. Although we have seen a significant shift to online marketing initiatives, marketing campaigns using offline channels are still a […]

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Five Ways to Build and Maintain Business Relationships

Businesses that make an effort to maintain successful business-to-business relationships are rewarded with goodwill in both their online and offline networks. By taking the time to acknowledge relationships with other professionals, businesses also increase the odds of gaining additional work from acquaintances beyond their immediate circle.

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