An effective email marketing campaign will have an engaging headline, appealing design and appropriate schedule but the most effective way to increase conversion rates and grow sales is in your email content. Once you’ve mastered the basics of email marketing, it can be hard to retain your subscriber’s attention with engaging content. Here are 5 […]
A Quick Response code (QR code) is a geometric design that has encoded information that can be accessed when scanned with a code recognition scanner. Consumers are able to scan QR codes with their mobile device to access the stored information – whether it is a unique landing page created by your business, a special […]
Customer satisfaction is vital to success and survival in today’s marketplace. There’s an old saying in business: a happy customer will tell one or two people, an unhappy one will tell ten. It pays to keep your customers happy – especially when doing business online.
Are you aware that if your business places ads in print magazines or newspapers, have a commercial on TV, distribute brochures or pamphlets, present at conferences, have a billboard on the side of the road, or use vehicle wraps and signage, then you are able to measure your offline marketing initiatives with Google Analytics?
Content marketing is a marketing method of creating and distributing content that is both relevant and valuable to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
An online presence is now a necessity for a business and it provides a great opportunity for small business to communicate with customers. Some of the benefits that online marketing provides include direct customer engagement, instant feedback and decreased costs. Listed below are some important tips for managing your online presence.
Outdoor advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
Market research is one of the best methods to gather information on your competitors, market and customers. It indicates whether customer needs and expectations are met, what changes are needed to be made, track buying behavior, changing habits or provides an indication of what is missing from the market.
