Are you wondering how you can incorporate social media in your public relations strategy? It is clear that social media has drastically changed the PR world and is an important tool used to interact and connect with clients and customers. Instead of sending out press releases and waiting for the media to publish your story, […]
Organic search engine rankings are more important than ever. Improving your website’s organic discovery on search engines may seem like a lot of work but it is certainly worth the investment. Read on to find the most effective steps for boosting your business’ rankings on Google’s search engine.
A landing page is any page on a website where traffic is sent, to prompt a certain action or result. This can be your home page, or any other page on your website, such as a competition page. This traffic can be directed to your landing page via an online advertisement, a link in an […]
There is no doubt that Gen Y is tech savvy – they not only use social networks to keep in contact with friends, but also to manage their careers. Social media is not only a platform for you to promote and market your business, but it is also a way for you to unearth some […]
Pinterest has emerged as one of the fastest growing social networking sites on the internet. It’s simple functionality of organising and sharing of images has contributed to its popularity and wide usage.
When dealing with customers who voice their opinions online – whether it be negative, positive or neutral, many companies struggle to find the balance in responding in a way that both protects their brand and pleasing their customers.
When organising their online presence, many people can forget about the management of their domain name. Though the design and content of your website and web presence are crucial elements of any online marketing plan; there are some facets of domain management that are widely ignored and yet immensely important. Some essential pieces of advice […]
