Content marketing is a marketing method of creating and distributing content that is both relevant and valuable to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
1. It is a great “free” service you are providing for your customers Blogs are a great way to provide new tips and facts to your clients on a regular basis. By sending regular e-alerts to your clients, your company and the services you provide, are able to stay top of mind – which is […]
There is no doubt that Gen Y is tech savvy – they not only use social networks to keep in contact with friends, but also to manage their careers. Social media is not only a platform for you to promote and market your business, but it is also a way for you to unearth some […]
Pinterest has emerged as one of the fastest growing social networking sites on the internet. It’s simple functionality of organising and sharing of images has contributed to its popularity and wide usage.
When dealing with customers who voice their opinions online – whether it be negative, positive or neutral, many companies struggle to find the balance in responding in a way that both protects their brand and pleasing their customers.
