It can be a difficult journey beginning to create strategies to gain likes and followers. But, let me tell you it is definitely a worthwhile journey. One thing many businesses focus on is the amount of followers or likes they receive. Though this is a good goal, small businesses need to shift their focus on […]
Effective email marketing for small businesses means getting your information in front of the right people at the right time. Nowadays, email marketing is an essential aspect of any small business digital marketing strategy, and if done correctly can help build relationships with clients and prospects, gather important data and boost marketing ROI. Additionally, email […]
Whether your company is new to Instagram or you have been using it for a while; it can be difficult to continuously generate appealing content for your target audience. The key things that help boost Instagram engagement are images, videos, catchy headlines, hashtags and frequent posts. This article is a checkpoint to help you create […]
Content marketing is a valuable online strategy that many businesses are taking advantage of to boost audience engagement. Content marketing is the creation and distribution of valuable content for a targeted audience online. You can create blogs, videos and social media posts to engage with your target audience. Below are 4 tips to assist you […]
Everyone knows about the world’s best video sharing website. But, do you know how to use it for your marketing benefits? Assuming you already have a website and other social media platforms as part of your digital marketing strategy. Building a strong presence on YouTube is the next step for your business.
Mobile Marketing is crucial to every small businesses marketing plan. With more people having access to mobile phones over toilets, today is the time to ensure it is part of your marketing strategy.
Following the huge success of Snapchat, Instagram released a new update back in August 2016, ‘Instagram stories’ – one of their biggest yet. Instagram stories is used to share moments of your day to your audience through images and videos which disappear after 24 hours. With the standard Instagram posts being reserved for perfectly posed […]
When it comes to increasing open rates in email marketing, it is essential to capture your reader’s attention and stand out in their inboxes. Using emojis in your email subject line is a debatable topic and one that you should research and test with your target audience. They are starting to pop up more frequently […]
Many may think Instagram is all about the visuals, but to push engagement to another level, add context with your caption. A great Instagram caption to accompany your image should be attention grabbing, simple and include the perfect hashtags. Add a voice to your brand with these tips for writing successful Instagram captions.
Email subject lines are one of the first impressions you have on your readers and are a vital component of your email marketing campaign. Be careful as your emails could be sent straight to the trash can or spam folder if they aren’t compelling enough to get a click through. The best subject lines are […]
