So you have written some great content and are excited to share it with the world! If nobody even has the chance to read it, your well thought out and planned content is as good as wasted. Here are some tips to help you get your content exposed.
So you have written some great content and are excited to share it with the world! If nobody even has the chance to read it, your well thought out and planned content is as good as wasted. Here are some tips to help you get your content exposed.
SEO stands for Search Engine Optimisation. SEO endeavors to increase your businesses website ranking in search engines (such as Google and Yahoo). Search engines reward pages with the right combination of ranking factors, and SEO ensures your content is generating these ranking factors. Read on to find out the main ideas of SEO and how […]
Many social media applications revolve around images. Sites like Pinterest, Instagram and Tumblr, purely post photos. Pinterest is a particularly great tool for your business, in fact Pinterest is driving more website traffic than Twitter, LinkedIn and Reddit combined! Below are 7 helpful tips to make your business a success on Pinterest.
In these digital days the first point of contact most customers will have with your company is through your website. This is true for any business, no matter what the size. A poorly designed website, or worse, no website at all, can have a negative effect on your brand and sales. Below are 4 important […]
A marketing strategy is something that every business needs, no matter how big or small. I know it’s not as exciting as designing a new website or administering your social media, but it is far more important because a marketing strategy can be a major factor in increasing profitability and overall performance. Below are the […]
Content marketing is a marketing technique where content that is relevant and valuable to the target audience is distributed through websites, blogs, newsletters etc. The aim of this is to attract and engage the target audience. This is a great strategy where both your company and the target audience will benefit. If you are delivering […]
For small businesses, social media sites such as Twitter are a great tool as they allow the company to be in direct contact with its customers, it is cost effective and easy to use. However, many people are making mistakes without realizing it. Below are 5 things people are doing wrong on Twitter and how […]
A well designed and professionally written brochure has the power to influence potential and existing customers by promoting your brand and communicating key messages. However like any piece of poorly designed marketing material it can also work against you and literally turn prospects away. Below we have outlined some of the key steps in ensuring […]
Referrals are great for every business because not only do they increase your customer base, but they can increase the level of satisfied customers and reduce your sales expenses. Satisfied customers can be your best sales people and referrals are the perfect way to utilise that. Below are 4 main types of referrals that every […]
As we Embark on a fresh year it really pays to reflect on some of the fundamentals of marketing a small business and it all begins with creating the perfect customer experience.