What is Offline Marketing? Offline marketing are methods of marketing that does not involve the use of the internet. Offline marketing strategies use offline media channels to create awareness of a company’s products, services and brand. Although we have seen a significant shift to online marketing initiatives, marketing campaigns using offline channels are still a […]
Customer satisfaction is vital to success and survival in today’s marketplace. There’s an old saying in business: a happy customer will tell one or two people, an unhappy one will tell ten. It pays to keep your customers happy – especially when doing business online.
Are you aware that if your business places ads in print magazines or newspapers, have a commercial on TV, distribute brochures or pamphlets, present at conferences, have a billboard on the side of the road, or use vehicle wraps and signage, then you are able to measure your offline marketing initiatives with Google Analytics?
Content marketing is a marketing method of creating and distributing content that is both relevant and valuable to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Your business logo is one of the most important assets to your business. It is the very first thing a customer sees and the last thing they remember. Logos help to shape the whole identity of your business.
1. It is a great “free” service you are providing for your customers Blogs are a great way to provide new tips and facts to your clients on a regular basis. By sending regular e-alerts to your clients, your company and the services you provide, are able to stay top of mind – which is […]
An online presence is now a necessity for a business and it provides a great opportunity for small business to communicate with customers. Some of the benefits that online marketing provides include direct customer engagement, instant feedback and decreased costs. Listed below are some important tips for managing your online presence.
Outdoor advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
There is no doubt that Gen Y is tech savvy – they not only use social networks to keep in contact with friends, but also to manage their careers. Social media is not only a platform for you to promote and market your business, but it is also a way for you to unearth some […]
Market research is one of the best methods to gather information on your competitors, market and customers. It indicates whether customer needs and expectations are met, what changes are needed to be made, track buying behavior, changing habits or provides an indication of what is missing from the market.
