Social media engagement is a powerful tool in marketing for your business. Pinterest is a social media platform based mostly on images and generates more traffic than YouTube, Google+ and LinkedIn combined. As millions of social media users scroll the site to share images on a regular basis, your business is missing out on potential […]
If you’re a small business owner you may have always imagined what you would do with a large business marketing budget. Although your budget may not allow you to sponsor a large event or display your brand at the football grand final like large businesses, does not mean you can’t use the same marketing practices. […]
A hashtag is when the symbol ‘#’ is used before a word published on a variety of social media platforms such as Facebook, Twitter, Instagram and Google+ to categorise posts. Hashtags are clickable, searchable and measurable and are an integral and strategic way to communicate online. Clicking on a hashtag will direct users to another […]
Facebook can be great for your business; it’s easy to use, cost effective and is the way of the future. Everyone is on social media now and your business needs to be too, but what has been happening lately, is that businesses reach have been decreasing. You need to make sure you are utilising all […]
Digital marketing is the way of the future. We are constantly hearing about all the new technology and as business owners need to keep abreast with this. But how do you keep up in a fast, ever changing environment? Below are some helpful tips to keep your business in the digital marketing game.
Customer service is an important part of every business. Good customer service can be the reason many of your customers are loyal to you, and bad customer service could severely damage your business. For many people, their first point of contact with your company is over the phone. This is no different to any other […]
A marketing strategy is something that every business needs, no matter how big or small. I know it’s not as exciting as designing a new website or administering your social media, but it is far more important because a marketing strategy can be a major factor in increasing profitability and overall performance. Below are the […]
As we Embark on a fresh year it really pays to reflect on some of the fundamentals of marketing a small business and it all begins with creating the perfect customer experience.
Every business, no matter how big or small, needs a marketing strategy. Your marketing strategy should include your marketing goals, defined strategies for reaching these goals, a clear analysis of your customers and your competitors, your marketing budget and a timeline for implementing your marketing activities.
When organising their online presence, many people can forget about the management of their domain name. Though the design and content of your website and web presence are crucial elements of any online marketing plan; there are some facets of domain management that are widely ignored and yet immensely important. Some essential pieces of advice […]
