Marketing is about using multiple mediums to express your brand’s message and attract customers. Although one may think printed collateral isn’t necessary in today’s digital era, relying solely on online marketing may result in your business missing out on potential customers. A well-designed booklet, brochure or flyer will remind your prospect of your brand and […]
A company logo should express the best qualities of a business in a simple and memorable way. With a well-designed logo, customers can easily identify your business and discover how you can help them. Your logo is a visual representation of what your company stands for and for the long-term success of your business, it […]
Customers are blasted with thousands of marketing messages every day, whether it is while walking down the street or watching television. It is important for your small business to stand out from the crowd with a marketing approach that will gain your customers attention. Interactive marketing allows your business to reach customers on a personal […]
In the past few years it is evident that mobile internet usage has vastly exceeded desktop internet browsing although surprising that 60% of Australia’s leading businesses don’t have a mobile-friendly website. The desktop version of your website should be readable and useable on a mobile device, enabling your consumers to quickly find information about your […]
Many businesses measure their leads and conversion rates through the channel the customer used to make their purchase, however, this is sometimes not the only source of marketing they used to find your business. Digital marketing means customers have complete access to all online information about a product in the palm of their hand, through […]
Marketing automation refers to technology that allows businesses to more effectively market on multiple online channels such as email, social media, websites etc. The automation technology allows you to automate repetitive tasks and efficiently deliver engaging content, with the aim to turn prospects into customers. So do you need marketing automation for your business? Read […]
Many small business owners have been told that email marketing is good for their business, but don’t really believe it, and this shows in their emails. What you have to remember is that everyone has email now, and many have access to it all day every day through their smart phones. Email marketing is a […]
Online marketing is becoming more and more popular every day. What this means is that many proven offline methods are being forgotten. If you want to give your business a marketing boost this year, try some of these offline marketing tactics that won’t break the budget.
Mobile marketing consists of activities designed for mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customisation, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
