Social media engagement is a powerful tool in marketing for your business. Pinterest is a social media platform based mostly on images and generates more traffic than YouTube, Google+ and LinkedIn combined. As millions of social media users scroll the site to share images on a regular basis, your business is missing out on potential […]
Organic search engine rankings are more important than ever. Improving your website’s organic discovery on search engines may seem like a lot of work but it is certainly worth the investment. Read on to find the most effective steps for boosting your business’ rankings on Google’s search engine.
As it becomes harder and harder for small businesses to stand out from the crowd, a content marketing strategy is increasingly important. Content marketing has many benefits besides lead generation but requires a lot of investment before you will see meaningful results. According to Captora, 61% of consumers are more likely to buy from companies […]
High quality images are essential to your marketing strategy as a reader’s brain is faster at processing images than text. Integrating visual content into your marketing campaigns will capture the attention of your target audience and break through the clutter of other advertising messages. Read on for ways to incorporate visual content into your marketing […]
Content marketing is a valuable online marketing strategy; content optimization can help to increase leads and conversions, online visibility and search ranking, in turn, increasing the opportunity for more business. Here are some ways you can evaluate and grow your content marketing skills to optimise your online content, ensuring customers can find your website.
So you have a new website and you’ve set up a Facebook and Twitter account for your business, but it’s not going as well as you’d hoped. That is because you need to have great content on these sites to keep people interested, and to provide value to your audience to keep them coming back […]
