With the number of people interacting socially with Google products increasing, having a Google+ page is a big part of social signals in search. Google+ dominates search results above all other social platforms so it is no secret that having a Google+ page for your business will increase Search Engine Optimisation (SEO) effectiveness. Find out […]
Inbound marketing is any interactive marketing tactic that seeks to earn people’s interest rather than buying it and is seen as the most effective form of online marketing. Inbound marketing focuses on being found by a customer, is cost effective and has become a popular technique for small business public relations (PR). Inbound marketing techniques […]
SEO stands for Search Engine Optimisation. SEO endeavors to increase your businesses website ranking in search engines (such as Google and Yahoo). Search engines reward pages with the right combination of ranking factors, and SEO ensures your content is generating these ranking factors. Read on to find out the main ideas of SEO and how […]
In these digital days the first point of contact most customers will have with your company is through your website. This is true for any business, no matter what the size. A poorly designed website, or worse, no website at all, can have a negative effect on your brand and sales. Below are 4 important […]
When it comes to your business website, one of the most powerful and important pages that you can have is client testimonials. Client testimonials, when used correctly, are a great tool for converting a prospect into a client.
Content marketing is a marketing method of creating and distributing content that is both relevant and valuable to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
1. It is a great “free” service you are providing for your customers Blogs are a great way to provide new tips and facts to your clients on a regular basis. By sending regular e-alerts to your clients, your company and the services you provide, are able to stay top of mind – which is […]
There is no doubt that Gen Y is tech savvy – they not only use social networks to keep in contact with friends, but also to manage their careers. Social media is not only a platform for you to promote and market your business, but it is also a way for you to unearth some […]
It is well known that most customers seek to find products and services via the web. This being the case, most businesses now realise that their marketing efforts should include some form of online marketing. One of the first strategies that come to mind is Search Engine Optimisation (SEO). Although SEO is a great way […]
In a previous issues we explored Google’s popular Pay Per Click (PPC) Advertising Tool Adwords. In brief Adwords allows advertisers to secure a high listing on Google and charges them each time someone clicks on their listing. As an alternative to a PPC campaign, website owners can implement a Search Engine Optimisation (SEO) strategy to […]
