LinkedIn is well known for connecting professionals all over the world, but it also offers multiple marketing opportunities for expanding your business network. To achieve long term success, you will need to develop a consistent LinkedIn marketing plan for your business that suits your needs and objectives. Here are some tactics on how to build […]
Have you started a Twitter account for your business but don’t know how to make it successful? Twitter is a great social media platform to allow your company to communicate with your customers and leave a lasting impression on your audience with 140 characters. Here are some essential Twitter marketing techniques to use for your business […]
High quality images are essential to your marketing strategy as a reader’s brain is faster at processing images than text. Integrating visual content into your marketing campaigns will capture the attention of your target audience and break through the clutter of other advertising messages. Read on for ways to incorporate visual content into your marketing […]
There is a growing importance on competitive marketing analysis; it is challenging but essential for maintaining a successful marketing strategy. It is just as crucial to determine the performance of your competitor’s marketing campaigns as it is to examine your own business. Here is a guide to analysing your competition with advice on what to […]
A hashtag is when the symbol ‘#’ is used before a word published on a variety of social media platforms such as Facebook, Twitter, Instagram and Google+ to categorise posts. Hashtags are clickable, searchable and measurable and are an integral and strategic way to communicate online. Clicking on a hashtag will direct users to another […]
Instagram is one of the most popular online photo-sharing platforms enabling you to share photos and short video content to your followers. As Instagram continues to grow with over 200 million active users, it becomes more and more influential for your business. Below are 3 big benefits your business can gain by sharing visual content […]
Promoting your small business doesn’t need to be expensive, it is all about choosing to invest in the right kind of advertising. There are many effective ways to boost your exposure on a budget. Here are 10 low-cost marketing strategies to promote your business, engage customers and build your brand.
Social media is a part of society now, as of this month 98% of people aged 18-24 are using social media. There are so many different platforms (Facebook, Twitter, Tumblr, Instagram, Pinterest, LinkedIn), which ones should you use for your business and how do you get started? Here are 7 steps to help you get […]
Google is the world’s largest search engine, it’s important that you are giving your business the best chance to be noticed by Google, and in turn increasing your businesses reach online. Google designed Google pages for business owners seeking to maximise Google’s features for their professional purposes. Find out how to make the most of […]
Facebook can be great for your business; it’s easy to use, cost effective and is the way of the future. Everyone is on social media now and your business needs to be too, but what has been happening lately, is that businesses reach have been decreasing. You need to make sure you are utilising all […]
