Transferring content from your desktop website to your mobile website isn’t as simple as copy and pasting. If you did that you would end up with a mobile website with far too many pages and too much information that people aren’t willing to read. Your mobile audience behaves differently than people accessing your desktop site. […]
White papers are great tools for generating credibility. Most of the time, customers will respond better to an informative paper than an advertisement or sales pitch. White papers are used to identify a problem and how to fix it. For example how to meet a company’s marketing needs, suggest the use of a certain product […]
So you have written some great content and are excited to share it with the world! If nobody even has the chance to read it, your well thought out and planned content is as good as wasted. Here are some tips to help you get your content exposed.
Many social media applications revolve around images. Sites like Pinterest, Instagram and Tumblr, purely post photos. Pinterest is a particularly great tool for your business, in fact Pinterest is driving more website traffic than Twitter, LinkedIn and Reddit combined! Below are 7 helpful tips to make your business a success on Pinterest.
Content marketing is a marketing technique where content that is relevant and valuable to the target audience is distributed through websites, blogs, newsletters etc. The aim of this is to attract and engage the target audience. This is a great strategy where both your company and the target audience will benefit. If you are delivering […]
For small businesses, social media sites such as Twitter are a great tool as they allow the company to be in direct contact with its customers, it is cost effective and easy to use. However, many people are making mistakes without realizing it. Below are 5 things people are doing wrong on Twitter and how […]
A well designed and professionally written brochure has the power to influence potential and existing customers by promoting your brand and communicating key messages. However like any piece of poorly designed marketing material it can also work against you and literally turn prospects away. Below we have outlined some of the key steps in ensuring […]
Every business, no matter how big or small, needs a marketing strategy. Your marketing strategy should include your marketing goals, defined strategies for reaching these goals, a clear analysis of your customers and your competitors, your marketing budget and a timeline for implementing your marketing activities.
Having an effective LinkedIn profile can be a powerful tool in marketing your business. When someone finds you on LinkedIn and you don’t make a good impression, it is a lost business opportunity. It could have been a new client or business partner. Below are 5 things people are doing wrong on their LinkedIn profile […]
A landing page is any page on a website where traffic is sent, to prompt a certain action or result. This can be your home page, or any other page on your website, such as a competition page. This traffic can be directed to your landing page via an online advertisement, a link in an […]
