5 Ways Colour Affects your Brand

As consumers are bombarded daily by brand images, advertisements and marketing campaigns, good graphic design is crucial when trying to capture the attention of your target audience. Colour is one of the most important components of design and can have a vast impact on your brand’s image. Here are 5 ways colour affects your brand; […]

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What is the difference between Inbound and Outbound Marketing?

To develop and maximise a strategic marketing and communications plan for your business it is essential that you understand the difference between inbound and outbound marketing tactics and how they can work effectively. A combination of inbound and outbound marketing activities can help your business generate a high return on investment with quality leads. Understanding […]

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5 Types of Custom Digital Marketing Content

With the rise of digital content on the internet it is important for your business to create valuable and relevant content if you want to engage your target audience and improve your marketing strategy. Companies will need to consider the needs of their readers to stand out on the internet. Learn which types of digital […]

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Can Snapchat Marketing work for you?

Snapchat is a video messaging application allowing users to send self-destructing images, videos and text. Snapchat is largely popular among teenagers and young adults and becoming the newest way to promote your business through social media. The mobile app provides the opportunity to reach new audiences, build awareness and drive results but can it work […]

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How to Design Effective Printed Collateral

Marketing is about using multiple mediums to express your brand’s message and attract customers. Although one may think printed collateral isn’t necessary in today’s digital era, relying solely on online marketing may result in your business missing out on potential customers. A well-designed booklet, brochure or flyer will remind your prospect of your brand and […]

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