Transferring content from your desktop website to your mobile website isn’t as simple as copy and pasting. If you did that you would end up with a mobile website with far too many pages and too much information that people aren’t willing to read. Your mobile audience behaves differently than people accessing your desktop site. […]
Today, every business needs to accommodate smartphones and tablets with a mobile-optimised website. You can do this by either creating a mobile website, or a responsive website. The question everyone asks is ‘Which one is better?’ The truth is, neither of them is better than the other, it all comes down to what is appropriate […]
So you have written some great content and are excited to share it with the world! If nobody even has the chance to read it, your well thought out and planned content is as good as wasted. Here are some tips to help you get your content exposed.
SEO stands for Search Engine Optimisation. SEO endeavors to increase your businesses website ranking in search engines (such as Google and Yahoo). Search engines reward pages with the right combination of ranking factors, and SEO ensures your content is generating these ranking factors. Read on to find out the main ideas of SEO and how […]
Many social media applications revolve around images. Sites like Pinterest, Instagram and Tumblr, purely post photos. Pinterest is a particularly great tool for your business, in fact Pinterest is driving more website traffic than Twitter, LinkedIn and Reddit combined! Below are 7 helpful tips to make your business a success on Pinterest.
In these digital days the first point of contact most customers will have with your company is through your website. This is true for any business, no matter what the size. A poorly designed website, or worse, no website at all, can have a negative effect on your brand and sales. Below are 4 important […]
Content marketing is a marketing technique where content that is relevant and valuable to the target audience is distributed through websites, blogs, newsletters etc. The aim of this is to attract and engage the target audience. This is a great strategy where both your company and the target audience will benefit. If you are delivering […]
For small businesses, social media sites such as Twitter are a great tool as they allow the company to be in direct contact with its customers, it is cost effective and easy to use. However, many people are making mistakes without realizing it. Below are 5 things people are doing wrong on Twitter and how […]
Many people don’t understand how important graphics are to marketing their business. With the addition of the latest social media technologies such as Pinterest and the new Facebook timeline cover photo, high quality graphics are more important than ever for your businesses image.
Every business, no matter how big or small, needs a marketing strategy. Your marketing strategy should include your marketing goals, defined strategies for reaching these goals, a clear analysis of your customers and your competitors, your marketing budget and a timeline for implementing your marketing activities.
