How to Gain Valuable Referrals from Word of Mouth Marketing?

  Marketers place their focus on referral systems through social media platforms and websites, believing this is the easiest way to reach out to potential customers to create leads and conversions. Though, valuable leads are not always reached through this tactic. More emphasis is being placed on word-of-mouth tactics. As a study by Ogilvy found […]

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How to Reduce your Bounce Rate

Bounce rate refers to the percentage of visitors who navigate to your website and don’t interact after the first page, indicating that visitors aren’t interested in your content or your webpage wasn’t user-friendly. A high bounce rate means visitors are closing your website or hitting the back button and is a sign you should improve your […]

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The Power of User-Generated Content

Let your customers do the talking for your brand and boost engagement by posting user-generated content in your social media campaigns. User-generated content refers to any images, posts, tweets, videos or testimonials where the consumer is sharing the brand by their own choice instead of the brand posting the message itself. It is a powerful […]

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