Do you have a social media strategy for your next industry event? In today’s market, with the convenience of social media, the days of printing out flyers promoting your upcoming event are gone and replaced with innovative online marketing techniques. Here are some effective event marketing tips enabling your brand to have a lasting impression long after your event ends, regardless of its size.
Event page – Create an event page for the day on LinkedIn, Google+ or Facebook. Each platform will need a tailored page to target the interests of different audiences. LinkedIn events are great for targeting an industry event, whereas creating a Google+ event is great for a smaller event as it enables automatic email invitations and reminders.
Hashtag – Creating a hashtag for your event and asking attendees to use the hashtag is an easy way to monitor conversations people are having about your event and finding photos posted from the day. The same hashtag can be used on multiple social media platforms such as Twitter, Instagram, Facebook and Google+ and can be used before, during and after the event. Establishing a hashtag can help create a buzz surrounding your event and help you to track feedback after the event ends.
Social Sharing – Promoting your event on multiple platforms is important as not all potential attendees use the same social media platforms. Take time to share your event across numerous accounts ensuring you tailor your message, will broaden your reach. During and after the event, post photos and videos on Google+, Twitter, Instagram, Facebook and Pinterest, and share other attendee’s posts to create a long-lasting buzz.
Updates – As you plan more elements of your event, use your social media platforms and website to announce the latest news and updates for attendees to look forward to. Everything from when the registration opens to when a new speaker is confirmed can be announced. Don’t stop promotions as soon as your event starts; be responsive on social media by answering questions and share real-time updates with photos on all of your accounts using your event hashtag throughout the entire event.
Photos – Depending on the type of event, one last tip is to designate an area for taking photos with a backdrop of your brand logo. This will encourage attendees to take photos and share them on their social media accounts – every picture is a branding opportunity.
Regardless of your budget or event size, Clarity marketing and Communication can create and coordinate professional and memorable events that achieve your communication objectives. For more information, contact us on 1300 060 204 or submit an online enquiry.