Content marketing is a marketing technique where content that is relevant and valuable to the target audience is distributed through websites, blogs, newsletters etc. The aim of this is to attract and engage the target audience. This is a great strategy where both your company and the target audience will benefit. If you are delivering […]
For small businesses, social media sites such as Twitter are a great tool as they allow the company to be in direct contact with its customers, it is cost effective and easy to use. However, many people are making mistakes without realizing it. Below are 5 things people are doing wrong on Twitter and how […]
Referrals are great for every business because not only do they increase your customer base, but they can increase the level of satisfied customers and reduce your sales expenses. Satisfied customers can be your best sales people and referrals are the perfect way to utilise that. Below are 4 main types of referrals that every […]
Many people don’t understand how important graphics are to marketing their business. With the addition of the latest social media technologies such as Pinterest and the new Facebook timeline cover photo, high quality graphics are more important than ever for your businesses image.
Having an effective LinkedIn profile can be a powerful tool in marketing your business. When someone finds you on LinkedIn and you don’t make a good impression, it is a lost business opportunity. It could have been a new client or business partner. Below are 5 things people are doing wrong on their LinkedIn profile […]
Content marketing is a marketing method of creating and distributing content that is both relevant and valuable to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
1. It is a great “free” service you are providing for your customers Blogs are a great way to provide new tips and facts to your clients on a regular basis. By sending regular e-alerts to your clients, your company and the services you provide, are able to stay top of mind – which is […]
There is no doubt that Gen Y is tech savvy – they not only use social networks to keep in contact with friends, but also to manage their careers. Social media is not only a platform for you to promote and market your business, but it is also a way for you to unearth some […]
Market research is one of the best methods to gather information on your competitors, market and customers. It indicates whether customer needs and expectations are met, what changes are needed to be made, track buying behavior, changing habits or provides an indication of what is missing from the market.
Customer service is the series of activities designed to enhance the level of customer satisfaction. A consumer is more inclined to relay a bad experience with customer service than a good experience.
