Customers are blasted with thousands of marketing messages every day, whether it is while walking down the street or watching television. It is important for your small business to stand out from the crowd with a marketing approach that will gain your customers attention. Interactive marketing allows your business to reach customers on a personal […]
An effective email marketing campaign will have an engaging headline, appealing design and appropriate schedule but the most effective way to increase conversion rates and grow sales is in your email content. Once you’ve mastered the basics of email marketing, it can be hard to retain your subscriber’s attention with engaging content. Here are 5 […]
Email marketing is great because it is easily customisable, personal and it works! According to a Duct Tape survey, last year 44% of email recipients admitted to making a purchase based on promotional emails they received. We are always looking for ways to increase our database, here’s 5 ways to help you build your list […]
Marketing automation refers to technology that allows businesses to more effectively market on multiple online channels such as email, social media, websites etc. The automation technology allows you to automate repetitive tasks and efficiently deliver engaging content, with the aim to turn prospects into customers. So do you need marketing automation for your business? Read […]
Many small business owners have been told that email marketing is good for their business, but don’t really believe it, and this shows in their emails. What you have to remember is that everyone has email now, and many have access to it all day every day through their smart phones. Email marketing is a […]
There are many ways to market a business, but each business is different, and different sized businesses require different marketing techniques. If you want to keep up to speed with the latest marketing techniques for small businesses, read our quick guide below.
So you have written some great content and are excited to share it with the world! If nobody even has the chance to read it, your well thought out and planned content is as good as wasted. Here are some tips to help you get your content exposed.
An online presence is now a necessity for a business and it provides a great opportunity for small business to communicate with customers. Some of the benefits that online marketing provides include direct customer engagement, instant feedback and decreased costs. Listed below are some important tips for managing your online presence.
