As it is more effective for companies to keep existing customers than it is to attract new customers, building customer loyalty is very important but also very difficult in today’s online marketplace. Customers turn to the internet for online research and find it hard to stay loyal to one brand due to the increased amount […]
A company logo should express the best qualities of a business in a simple and memorable way. With a well-designed logo, customers can easily identify your business and discover how you can help them. Your logo is a visual representation of what your company stands for and for the long-term success of your business, it […]
Social media engagement is a powerful tool in marketing for your business. Pinterest is a social media platform based mostly on images and generates more traffic than YouTube, Google+ and LinkedIn combined. As millions of social media users scroll the site to share images on a regular basis, your business is missing out on potential […]
As it becomes harder and harder for small businesses to stand out from the crowd, a content marketing strategy is increasingly important. Content marketing has many benefits besides lead generation but requires a lot of investment before you will see meaningful results. According to Captora, 61% of consumers are more likely to buy from companies […]
An effective email marketing campaign will have an engaging headline, appealing design and appropriate schedule but the most effective way to increase conversion rates and grow sales is in your email content. Once you’ve mastered the basics of email marketing, it can be hard to retain your subscriber’s attention with engaging content. Here are 5 […]
You could have the best product or service on the market, but that is not necessarily going to be enough to get people to your office, store or website. You need a carefully planned strategy to ensure you are optimising leads. Many people believe that you need to fork out thousands of dollars which can […]
Many companies have great online marketing, and great offline marketing, but the trick is integrating them together. You could have a great website and a well thought out and planned print campaign, but both of these are inhibited if they are not combined together. Below are some quick ways you can link your online and […]
Online marketing is becoming more and more popular every day. What this means is that many proven offline methods are being forgotten. If you want to give your business a marketing boost this year, try some of these offline marketing tactics that won’t break the budget.
Customer service is an important part of every business. Good customer service can be the reason many of your customers are loyal to you, and bad customer service could severely damage your business. For many people, their first point of contact with your company is over the phone. This is no different to any other […]
Engagement on Facebook is anything from a simple like or share to writing a comment or asking a question. The reason why engagement is so important is because it builds on your relationship with your fans, and it also helps Facebook rank posts and pages within its algorithm. The Facebook algorithm determines what certain people […]
