Social business pages are crucial for companies to market themselves and reach a large amount of people to extend brand awareness. Improving your Facebook posts can make a huge impact on the performance of your page and how many fans engage with your brand. Here’s how to get the most out of your Facebook posts […]
A brand advocate is a satisfied customer who enjoys your brand and is willing to tell others about it, either online or by word of mouth. There are many valuable benefits of brand advocates for small businesses but it is not as easy as it seems to turn a regular customer into an actively engaged […]
Are you wondering how you can incorporate social media in your public relations strategy? It is clear that social media has drastically changed the PR world and is an important tool used to interact and connect with clients and customers. Instead of sending out press releases and waiting for the media to publish your story, […]
LinkedIn is well known for connecting professionals all over the world, but it also offers multiple marketing opportunities for expanding your business network. To achieve long term success, you will need to develop a consistent LinkedIn marketing plan for your business that suits your needs and objectives. Here are some tactics on how to build […]
Many businesses measure their leads and conversion rates through the channel the customer used to make their purchase, however, this is sometimes not the only source of marketing they used to find your business. Digital marketing means customers have complete access to all online information about a product in the palm of their hand, through […]
Web analytics are a variety of measurement tools which analyse reporting of the data from your website. It aims to improve the understanding and optimization of web usage by providing you with information about website traffic so you can make improvements to your website. Read on if you would like to know the benefits of […]
Looking for a low risk way to effectively boost your online sales? Affiliate marketing is an ideal marketing strategy with a high reward. It allows online businesses to affiliate themselves with website owners who generate sales for your business. Before deciding if affiliate marketing is right for your business, read on to understand exactly how […]
If you want your copy to engage readers, drive traffic and increase conversions, simplicity and clarity are the key. You don’t need to write a lot of copy to convince an audience to buy your product and you don’t need to be a professional copywriter to produce simple copy that sells. Here are 5 steps […]
Writing regular online articles relating to your business field demonstrates your expertise and shows customers that you can solve their problem. Effective blogging gives your business a personality and including helpful strategies, expert advice and interesting posts will keep your customers coming back to your website, generating leads. Find out how to make the most […]
Mobile marketing consists of activities designed for mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customisation, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
