How to Reduce your Bounce Rate

Bounce rate refers to the percentage of visitors who navigate to your website and don’t interact after the first page, indicating that visitors aren’t interested in your content or your webpage wasn’t user-friendly. A high bounce rate means visitors are closing your website or hitting the back button and is a sign you should improve your […]

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The Power of User-Generated Content

Let your customers do the talking for your brand and boost engagement by posting user-generated content in your social media campaigns. User-generated content refers to any images, posts, tweets, videos or testimonials where the consumer is sharing the brand by their own choice instead of the brand posting the message itself. It is a powerful […]

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Content Marketing: 5 Things to Avoid in your Campaign

Content marketing is one of the most effective ways to market your services, although it requires a lot of investment before you will see meaningful results. Unfortunately there are many ways you can easily kill your content marketing campaigns, which can lead to disappointing results. Take a look at these common content marketing mistakes to […]

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5 Reasons Why Traditional Marketing is no longer enough

Marketers spend a significant amount of time deciding on the right marketing approaches to grow their business. Digital marketing now has a larger role in driving a successful business than ever before. Here is why you need to be using digital marketing as part of your marketing mix to maximise your conversions and connect with your audience.

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