The first things you need to think about when building a mobile app is simplicity and strategy. You have to think about what your business does and what you want to get out of the app. Here are 5 tips to succeed when building your mobile app.
The first things you need to think about when building a mobile app is simplicity and strategy. You have to think about what your business does and what you want to get out of the app. Here are 5 tips to succeed when building your mobile app.
Understanding customer behavior is vital to every business. If you understand your customers’ behaviour and preferences, you will be able to better serve them and keep them coming back for more. The problem is, there is so much data available to us and it can sometimes be overwhelming, which makes it hard to correctly identify […]
Digital marketing is the way of the future. We are constantly hearing about all the new technology and as business owners need to keep abreast with this. But how do you keep up in a fast, ever changing environment? Below are some helpful tips to keep your business in the digital marketing game.
Customer service is an important part of every business. Good customer service can be the reason many of your customers are loyal to you, and bad customer service could severely damage your business. For many people, their first point of contact with your company is over the phone. This is no different to any other […]
Most of the time, images are more appealing than words, especially on the web. Today’s society is used to expressing themselves through photos on sites such as Instagram, Pinterest and Tumblr. They relate to pictures better than words, and we need to address this change in our marketing strategy. High quality images are more important […]
Transferring content from your desktop website to your mobile website isn’t as simple as copy and pasting. If you did that you would end up with a mobile website with far too many pages and too much information that people aren’t willing to read. Your mobile audience behaves differently than people accessing your desktop site. […]
White papers are great tools for generating credibility. Most of the time, customers will respond better to an informative paper than an advertisement or sales pitch. White papers are used to identify a problem and how to fix it. For example how to meet a company’s marketing needs, suggest the use of a certain product […]
SEO stands for Search Engine Optimisation. SEO endeavors to increase your businesses website ranking in search engines (such as Google and Yahoo). Search engines reward pages with the right combination of ranking factors, and SEO ensures your content is generating these ranking factors. Read on to find out the main ideas of SEO and how […]
Many social media applications revolve around images. Sites like Pinterest, Instagram and Tumblr, purely post photos. Pinterest is a particularly great tool for your business, in fact Pinterest is driving more website traffic than Twitter, LinkedIn and Reddit combined! Below are 7 helpful tips to make your business a success on Pinterest.
In these digital days the first point of contact most customers will have with your company is through your website. This is true for any business, no matter what the size. A poorly designed website, or worse, no website at all, can have a negative effect on your brand and sales. Below are 4 important […]