A marketing strategy is something that every business needs, no matter how big or small. I know it’s not as exciting as designing a new website or administering your social media, but it is far more important because a marketing strategy can be a major factor in increasing profitability and overall performance. Below are the […]
Content marketing is a marketing technique where content that is relevant and valuable to the target audience is distributed through websites, blogs, newsletters etc. The aim of this is to attract and engage the target audience. This is a great strategy where both your company and the target audience will benefit. If you are delivering […]
A well designed and professionally written brochure has the power to influence potential and existing customers by promoting your brand and communicating key messages. However like any piece of poorly designed marketing material it can also work against you and literally turn prospects away. Below we have outlined some of the key steps in ensuring […]
Referrals are great for every business because not only do they increase your customer base, but they can increase the level of satisfied customers and reduce your sales expenses. Satisfied customers can be your best sales people and referrals are the perfect way to utilise that. Below are 4 main types of referrals that every […]
As we Embark on a fresh year it really pays to reflect on some of the fundamentals of marketing a small business and it all begins with creating the perfect customer experience.
Many people don’t understand how important graphics are to marketing their business. With the addition of the latest social media technologies such as Pinterest and the new Facebook timeline cover photo, high quality graphics are more important than ever for your businesses image.
Every business, no matter how big or small, needs a marketing strategy. Your marketing strategy should include your marketing goals, defined strategies for reaching these goals, a clear analysis of your customers and your competitors, your marketing budget and a timeline for implementing your marketing activities.
Having an effective LinkedIn profile can be a powerful tool in marketing your business. When someone finds you on LinkedIn and you don’t make a good impression, it is a lost business opportunity. It could have been a new client or business partner. Below are 5 things people are doing wrong on their LinkedIn profile […]
A landing page is any page on a website where traffic is sent, to prompt a certain action or result. This can be your home page, or any other page on your website, such as a competition page. This traffic can be directed to your landing page via an online advertisement, a link in an […]
Mobile marketing consists of activities designed for mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customisation, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
