Consistency throughout the visual elements of your business’ marketing campaigns is paramount for your brand if you want to be recognizable and stand out among your competitors. Your logo, images, fonts, colours and layouts must all work together to create a strong visual presence reflecting your brand. Whether you are creating imagery for social media, printed […]
Social media marketing offers many unique opportunities to reach potential customers and increase traffic. Too often, many businesses rush onto social media thinking it is an easy way to increase profit and don’t realise that if not managed correctly, it could damage your brand’s reputation. Here are some of the most common social media mistakes […]
Christmas is a great time to show your clients that you appreciate them and value their business. Client Christmas gifts will keep your business at the top of your client’s minds and help to build a relationship.
A Google penalty is when a website is negatively penalised in Google’s search results due to violating their SEO guidelines. Google frequently releases new search algorithms to help display accurate search results focusing on areas such as links, keywords, content and mobile optimisation. It is a must for online marketers to know the latest changes […]
Have you handed out several business cards to prospective clients and never heard back? A well-designed company business card creating a great first impression can mean the difference between someone making an enquiry or throwing your card in the trash.
As the marketing world is continuing to dramatically change and the majority of individuals now use the internet to search and find local businesses, how do you make sure you are making it easy for them to find and contact your business? Use a combination of these 5 digital marketing strategies to get your small […]
Word of mouth marketing may seem easy to achieve in a large company, however, smaller businesses have a greater advantage as the communication with customers is much closer and more personal. Word of mouth marketing is relatively inexpensive and an influential tool, as consumers value recommendations from trusted sources like family and friends over advertising […]
As consumers are bombarded daily by brand images, advertisements and marketing campaigns, good graphic design is crucial when trying to capture the attention of your target audience. Colour is one of the most important components of design and can have a vast impact on your brand’s image. Here are 5 ways colour affects your brand; […]
To develop and maximise a strategic marketing and communications plan for your business it is essential that you understand the difference between inbound and outbound marketing tactics and how they can work effectively. A combination of inbound and outbound marketing activities can help your business generate a high return on investment with quality leads. Understanding […]
With the rise of digital content on the internet it is important for your business to create valuable and relevant content if you want to engage your target audience and improve your marketing strategy. Companies will need to consider the needs of their readers to stand out on the internet. Learn which types of digital […]
