Marketing is about using multiple mediums to express your brand’s message and attract customers. Although one may think printed collateral isn’t necessary in today’s digital era, relying solely on online marketing may result in your business missing out on potential customers. A well-designed booklet, brochure or flyer will remind your prospect of your brand and […]
With the number of people interacting socially with Google products increasing, having a Google+ page is a big part of social signals in search. Google+ dominates search results above all other social platforms so it is no secret that having a Google+ page for your business will increase Search Engine Optimisation (SEO) effectiveness. Find out […]
If you have seen a Google Partner badge in the footer of a business’ website, this means the company is among a select group of agencies who have met the high standards of the Google Partner program. The Google Partner program is designed to help businesses find a trusted and professional agency to manage their […]
A company logo should express the best qualities of a business in a simple and memorable way. With a well-designed logo, customers can easily identify your business and discover how you can help them. Your logo is a visual representation of what your company stands for and for the long-term success of your business, it […]
Customers are blasted with thousands of marketing messages every day, whether it is while walking down the street or watching television. It is important for your small business to stand out from the crowd with a marketing approach that will gain your customers attention. Interactive marketing allows your business to reach customers on a personal […]
A brand advocate is a satisfied customer who enjoys your brand and is willing to tell others about it, either online or by word of mouth. There are many valuable benefits of brand advocates for small businesses but it is not as easy as it seems to turn a regular customer into an actively engaged […]
In the past few years it is evident that mobile internet usage has vastly exceeded desktop internet browsing although surprising that 60% of Australia’s leading businesses don’t have a mobile-friendly website. The desktop version of your website should be readable and useable on a mobile device, enabling your consumers to quickly find information about your […]
Social media engagement is a powerful tool in marketing for your business. Pinterest is a social media platform based mostly on images and generates more traffic than YouTube, Google+ and LinkedIn combined. As millions of social media users scroll the site to share images on a regular basis, your business is missing out on potential […]
Are you wondering how you can incorporate social media in your public relations strategy? It is clear that social media has drastically changed the PR world and is an important tool used to interact and connect with clients and customers. Instead of sending out press releases and waiting for the media to publish your story, […]
If you’re a small business owner you may have always imagined what you would do with a large business marketing budget. Although your budget may not allow you to sponsor a large event or display your brand at the football grand final like large businesses, does not mean you can’t use the same marketing practices. […]
