Marketing is about using multiple mediums to express your brand’s message and attract customers. Although one may think printed collateral isn’t necessary in today’s digital era, relying solely on online marketing may result in your business missing out on potential customers. A well-designed booklet, brochure or flyer will remind your prospect of your brand and […]
Do you have a social media strategy for your next industry event? In today’s market, with the convenience of social media, the days of printing out flyers promoting your upcoming event are gone and replaced with innovative online marketing techniques. Here are some effective event marketing tips enabling your brand to have a lasting impression […]
As it is more effective for companies to keep existing customers than it is to attract new customers, building customer loyalty is very important but also very difficult in today’s online marketplace. Customers turn to the internet for online research and find it hard to stay loyal to one brand due to the increased amount […]
If you have seen a Google Partner badge in the footer of a business’ website, this means the company is among a select group of agencies who have met the high standards of the Google Partner program. The Google Partner program is designed to help businesses find a trusted and professional agency to manage their […]
Customers are blasted with thousands of marketing messages every day, whether it is while walking down the street or watching television. It is important for your small business to stand out from the crowd with a marketing approach that will gain your customers attention. Interactive marketing allows your business to reach customers on a personal […]
Inbound marketing is any interactive marketing tactic that seeks to earn people’s interest rather than buying it and is seen as the most effective form of online marketing. Inbound marketing focuses on being found by a customer, is cost effective and has become a popular technique for small business public relations (PR). Inbound marketing techniques […]
In the past few years it is evident that mobile internet usage has vastly exceeded desktop internet browsing although surprising that 60% of Australia’s leading businesses don’t have a mobile-friendly website. The desktop version of your website should be readable and useable on a mobile device, enabling your consumers to quickly find information about your […]
Social media engagement is a powerful tool in marketing for your business. Pinterest is a social media platform based mostly on images and generates more traffic than YouTube, Google+ and LinkedIn combined. As millions of social media users scroll the site to share images on a regular basis, your business is missing out on potential […]
Are you wondering how you can incorporate social media in your public relations strategy? It is clear that social media has drastically changed the PR world and is an important tool used to interact and connect with clients and customers. Instead of sending out press releases and waiting for the media to publish your story, […]
If you’re a small business owner you may have always imagined what you would do with a large business marketing budget. Although your budget may not allow you to sponsor a large event or display your brand at the football grand final like large businesses, does not mean you can’t use the same marketing practices. […]
