Do you have a social media strategy for your next industry event? In today’s market, with the convenience of social media, the days of printing out flyers promoting your upcoming event are gone and replaced with innovative online marketing techniques. Here are some effective event marketing tips enabling your brand to have a lasting impression […]
With the number of people interacting socially with Google products increasing, having a Google+ page is a big part of social signals in search. Google+ dominates search results above all other social platforms so it is no secret that having a Google+ page for your business will increase Search Engine Optimisation (SEO) effectiveness. Find out […]
As it is more effective for companies to keep existing customers than it is to attract new customers, building customer loyalty is very important but also very difficult in today’s online marketplace. Customers turn to the internet for online research and find it hard to stay loyal to one brand due to the increased amount […]
A company logo should express the best qualities of a business in a simple and memorable way. With a well-designed logo, customers can easily identify your business and discover how you can help them. Your logo is a visual representation of what your company stands for and for the long-term success of your business, it […]
A brand advocate is a satisfied customer who enjoys your brand and is willing to tell others about it, either online or by word of mouth. There are many valuable benefits of brand advocates for small businesses but it is not as easy as it seems to turn a regular customer into an actively engaged […]
Social media engagement is a powerful tool in marketing for your business. Pinterest is a social media platform based mostly on images and generates more traffic than YouTube, Google+ and LinkedIn combined. As millions of social media users scroll the site to share images on a regular basis, your business is missing out on potential […]
If you’re a small business owner you may have always imagined what you would do with a large business marketing budget. Although your budget may not allow you to sponsor a large event or display your brand at the football grand final like large businesses, does not mean you can’t use the same marketing practices. […]
Organic search engine rankings are more important than ever. Improving your website’s organic discovery on search engines may seem like a lot of work but it is certainly worth the investment. Read on to find the most effective steps for boosting your business’ rankings on Google’s search engine.
As it becomes harder and harder for small businesses to stand out from the crowd, a content marketing strategy is increasingly important. Content marketing has many benefits besides lead generation but requires a lot of investment before you will see meaningful results. According to Captora, 61% of consumers are more likely to buy from companies […]
An effective email marketing campaign will have an engaging headline, appealing design and appropriate schedule but the most effective way to increase conversion rates and grow sales is in your email content. Once you’ve mastered the basics of email marketing, it can be hard to retain your subscriber’s attention with engaging content. Here are 5 […]
