An online presence is now a necessity for a business and it provides a great opportunity for small business to communicate with customers. Some of the benefits that online marketing provides include direct customer engagement, instant feedback and decreased costs. Listed below are some important tips for managing your online presence.
Outdoor advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
There is no doubt that Gen Y is tech savvy – they not only use social networks to keep in contact with friends, but also to manage their careers. Social media is not only a platform for you to promote and market your business, but it is also a way for you to unearth some […]
Market research is one of the best methods to gather information on your competitors, market and customers. It indicates whether customer needs and expectations are met, what changes are needed to be made, track buying behavior, changing habits or provides an indication of what is missing from the market.
Pinterest has emerged as one of the fastest growing social networking sites on the internet. It’s simple functionality of organising and sharing of images has contributed to its popularity and wide usage.
Businesses that make an effort to maintain successful business-to-business relationships are rewarded with goodwill in both their online and offline networks. By taking the time to acknowledge relationships with other professionals, businesses also increase the odds of gaining additional work from acquaintances beyond their immediate circle.
Customer service is the series of activities designed to enhance the level of customer satisfaction. A consumer is more inclined to relay a bad experience with customer service than a good experience.
When dealing with customers who voice their opinions online – whether it be negative, positive or neutral, many companies struggle to find the balance in responding in a way that both protects their brand and pleasing their customers.
Copywriting is the use of words and ideas to promote a person, business, opinion or idea. The key to writing a good article lies with being knowledgeable about the topic, knowing who your target audience is and knowing how to write. Listed below are the ten key tips to writing great copy.
On March 30th 2012, Facebook Timeline for Business Pages was released. The default landing pages no longer exist, which eliminated the process of “Fan Gating” (forcing users to like your business page in order to access more information). The new Facebook Timeline required you to take a more creative approach into converting users to Fans. […]
