With the number of people interacting socially with Google products increasing, having a Google+ page is a big part of social signals in search. Google+ dominates search results above all other social platforms so it is no secret that having a Google+ page for your business will increase Search Engine Optimisation (SEO) effectiveness. Find out […]
Organic search engine rankings are more important than ever. Improving your website’s organic discovery on search engines may seem like a lot of work but it is certainly worth the investment. Read on to find the most effective steps for boosting your business’ rankings on Google’s search engine.
SEO stands for Search Engine Optimisation. SEO endeavors to increase your businesses website ranking in search engines (such as Google and Yahoo). Search engines reward pages with the right combination of ranking factors, and SEO ensures your content is generating these ranking factors. Read on to find out the main ideas of SEO and how […]
In these digital days the first point of contact most customers will have with your company is through your website. This is true for any business, no matter what the size. A poorly designed website, or worse, no website at all, can have a negative effect on your brand and sales. Below are 4 important […]
When it comes to your business website, one of the most powerful and important pages that you can have is client testimonials. Client testimonials, when used correctly, are a great tool for converting a prospect into a client.
Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s (e.g. Google) “natural” or un-paid (“organic”) search results. Generally speaking, the higher ranked on the search results page a website is, and more frequently a site appears in the search results list, the […]
Content marketing is a marketing method of creating and distributing content that is both relevant and valuable to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
1. It is a great “free” service you are providing for your customers Blogs are a great way to provide new tips and facts to your clients on a regular basis. By sending regular e-alerts to your clients, your company and the services you provide, are able to stay top of mind – which is […]
An online presence is now a necessity for a business and it provides a great opportunity for small business to communicate with customers. Some of the benefits that online marketing provides include direct customer engagement, instant feedback and decreased costs. Listed below are some important tips for managing your online presence.
There is no doubt that Gen Y is tech savvy – they not only use social networks to keep in contact with friends, but also to manage their careers. Social media is not only a platform for you to promote and market your business, but it is also a way for you to unearth some […]
