Your website may be filled with poorly designed features which are turning away potential clients, without you even knowing. Here are 6 signs you are killing your website conversions.
Your website may be filled with poorly designed features which are turning away potential clients, without you even knowing. Here are 6 signs you are killing your website conversions.
Infographics have become extremely important to many digital marketers, as 40% of people will respond better to visual information rather than plain text (Web Marketing Group). Successful infographics can draw new visitors and keep them on your website, increase social media reach and add expert authority to your brand. Before you go ahead and produce […]
WordPress is a great hosting platform and content management system for businesses and is used by over 25% of websites on the internet. A WordPress plugin is an add-on program installed to complement the core running of WordPress, such as improving SEO, managing comments or monitoring spam. With more than 38,000 WordPress plugins and loads […]
Live chat functions for e-commerce websites has rapidly increased in popularity in the past few years and for many reasons. In fact, many users even expect there to be a live chat function, so you could be missing out on potential customers by not using the service. If there is any way you can improve […]
YouTube is the second largest search engine behind Google, and considering over 300 hours of video is uploaded to the channel every minute, it may seem impossible to rank your video on the first page of its search results. There is no debating YouTube has a major impact on search engine optimisation (SEO). YouTube uses […]
Dynamic content is email marketing’s secret weapon, allowing you to personalise customer’s online experience with your brand and stand out amongst a crowded inbox. According to a study by VentureBeat, email currently has the highest ROI of any marketing channel. As getting your audience’s attention via email is becoming more challenging than ever, find out […]
If you are serious about blogging and see it as a valuable investment in your business, you will want to improve your blog writing for efficiency and accuracy. A checklist for blog posting will streamline your writing process and save you a lot of time, ensuring you don’t forget anything important before pressing the ‘Publish’ […]
With Google’s search algorithms constantly evolving and becoming more involved with social media, it is important that you are giving your business the best chance to be noticed by Google. Google+ may not be everyone’s favourite social media platform but it should not be underestimated – it has over 300 million active users. It continues […]
Marketers are always looking for new ways to improve websites for SEO purposes. According to HubSpot, historical optimization is the critical blogging tactic of refreshing old blog content to generate more traffic. Old blog posts are assets to your website and can still generate traffic years down the track so revising them for new readers […]
Pinterest is a valuable marketing tool which many brands use to their advantage. Food companies pin recipes using their products, fitness brands feature health and workout guides and home décor businesses create DIY design pins. With 93% of pinners using Pinterest to plan or make purchases (Source: Millward Brown), it is important now more than […]