There is a growing importance on competitive marketing analysis; it is challenging but essential for maintaining a successful marketing strategy. It is just as crucial to determine the performance of your competitor’s marketing campaigns as it is to examine your own business. Here is a guide to analysing your competition with advice on what to […]
Web analytics are a variety of measurement tools which analyse reporting of the data from your website. It aims to improve the understanding and optimization of web usage by providing you with information about website traffic so you can make improvements to your website. Read on if you would like to know the benefits of […]
Looking for a low risk way to effectively boost your online sales? Affiliate marketing is an ideal marketing strategy with a high reward. It allows online businesses to affiliate themselves with website owners who generate sales for your business. Before deciding if affiliate marketing is right for your business, read on to understand exactly how […]
If you want your copy to engage readers, drive traffic and increase conversions, simplicity and clarity are the key. You don’t need to write a lot of copy to convince an audience to buy your product and you don’t need to be a professional copywriter to produce simple copy that sells. Here are 5 steps […]
Writing regular online articles relating to your business field demonstrates your expertise and shows customers that you can solve their problem. Effective blogging gives your business a personality and including helpful strategies, expert advice and interesting posts will keep your customers coming back to your website, generating leads. Find out how to make the most […]
A hashtag is when the symbol ‘#’ is used before a word published on a variety of social media platforms such as Facebook, Twitter, Instagram and Google+ to categorise posts. Hashtags are clickable, searchable and measurable and are an integral and strategic way to communicate online. Clicking on a hashtag will direct users to another […]
Content marketing is a valuable online marketing strategy; content optimization can help to increase leads and conversions, online visibility and search ranking, in turn, increasing the opportunity for more business. Here are some ways you can evaluate and grow your content marketing skills to optimise your online content, ensuring customers can find your website.
Instagram is one of the most popular online photo-sharing platforms enabling you to share photos and short video content to your followers. As Instagram continues to grow with over 200 million active users, it becomes more and more influential for your business. Below are 3 big benefits your business can gain by sharing visual content […]
Promoting your small business doesn’t need to be expensive, it is all about choosing to invest in the right kind of advertising. There are many effective ways to boost your exposure on a budget. Here are 10 low-cost marketing strategies to promote your business, engage customers and build your brand.
Marketing automation refers to technology that allows businesses to more effectively market on multiple online channels such as email, social media, websites etc. The automation technology allows you to automate repetitive tasks and efficiently deliver engaging content, with the aim to turn prospects into customers. So do you need marketing automation for your business? Read […]
