Social media and online networking play a vital role in every field of business today and are an essential form of brand representation. The role of online community management has dramatically changed over the years. Here is an overview of the evolution of community management and its vital role in an overall business strategy.
It takes a lot of effort, planning and research to get a product launch just right as technology and the internet have vastly changed the launch process over the past few years. The new media landscape can make it hard for your product to get noticed and make a strong impression on your target audience. […]
Does your website have a high bounce rate? There is no exact method to increasing visitor time on your website, it is different for each type of business but following these basic tips can help improve your website engagement.
Social media platforms frequently release updates and companies adapt to their new features as they identify new opportunities to reach their desired target audience. Social networking has proven to be an effective marketing tool and here’s why you should take advantage of using multiple platforms and their features.
Email marketing is one of the most cost-effective and measurable ways of reaching your customers, however, making your email stand out in a crowded inbox can be difficult. Read on to find out how to optimise your email marketing while keeping your content fresh and engaging.
As marketing has become more about tailoring personalised messages towards specific audiences and creating engaging content, the competition online has become fierce. This year businesses should prepare to make changes in their marketing strategies and leave any unsuccessful tactics behind. Here are some online marketing trends to watch out for in 2016.
New Year’s resolutions don’t always have to be for your personal life, you should also think about making some marketing resolutions for your small business. If you want to succeed in 2016 it is important to set business goals and create strategies for how you are going to achieve them. Here are five goals you […]
As the holiday season is such a busy time, it is common for business owners to neglect their marketing efforts during the holidays with the promise of starting fresh in the New Year. This can cause your business to miss out on many opportunities such as boosting revenue and customer loyalty. For a successful holiday […]
Considering the large increase in the percentage of mobile users over the past 4 years, the mobile community holds many new opportunities for marketers. According to Marketing Land, 80% of internet users use smartphones to search the web. Smart devices are no doubt an integral part of our day-to-day lives therefore your marketing strategy needs […]
Consistency throughout the visual elements of your business’ marketing campaigns is paramount for your brand if you want to be recognizable and stand out among your competitors. Your logo, images, fonts, colours and layouts must all work together to create a strong visual presence reflecting your brand. Whether you are creating imagery for social media, printed […]
