How to Maximise your Mobile Marketing Strategy

Considering the large increase in the percentage of mobile users over the past 4 years, the mobile community holds many new opportunities for marketers. According to Marketing Land, 80% of internet users use smartphones to search the web. Smart devices are no doubt an integral part of our day-to-day lives therefore your marketing strategy needs […]

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5 Ways to Improve your Visual Branding

Consistency throughout the visual elements of your business’ marketing campaigns is paramount for your brand if you want to be recognizable and stand out among your competitors. Your logo, images, fonts, colours and layouts must all work together to create a strong visual presence reflecting your brand. Whether you are creating imagery for social media, printed […]

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5 Social Media Mistakes your Small Business should avoid

Social media marketing offers many unique opportunities to reach potential customers and increase traffic. Too often, many businesses rush onto social media thinking it is an easy way to increase profit and don’t realise that if not managed correctly, it could damage your brand’s reputation. Here are some of the most common social media mistakes […]

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Why you should Target Customers with Location Based Marketing

Location-based marketing uses targeted strategies to reach customers in a particular geographic area using mobile devices such as smart phones and tablets. Location-based marketing relies on smartphones with internet data and GPS technology to pin-point locations. As marketers have already seen a shift in the way consumers search on devices, they are spending more money […]

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