5 Social Media Mistakes your Small Business should avoid

Social media marketing offers many unique opportunities to reach potential customers and increase traffic. Too often, many businesses rush onto social media thinking it is an easy way to increase profit and don’t realise that if not managed correctly, it could damage your brand’s reputation. Here are some of the most common social media mistakes […]

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Why you should Target Customers with Location Based Marketing

Location-based marketing uses targeted strategies to reach customers in a particular geographic area using mobile devices such as smart phones and tablets. Location-based marketing relies on smartphones with internet data and GPS technology to pin-point locations. As marketers have already seen a shift in the way consumers search on devices, they are spending more money […]

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